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Mail & Guardian

@mailandguardian · Johannesburg, South Africa · joined 14 Oct 2008

Africa's Better Future

1 131 861Followers
516Following
185 894Posts total
15.4KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 1M–10M follower range. below its peers on both reach and engagement.

Median views2 554this account66 615median for 1M–10M
Reach, %0.23%this account2.69%median for 1M–10M
Engagement, %0.41%this account1.41%median for 1M–10M
MetricThis accountMedian for 1M–10MRatio
Median views per post2 55466 6150.04×
Reach (views ÷ followers)0.23%2.69%0.08×
Engagement rate0.41%1.41%0.29×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.6K27 Aug
3.5K2 Sep
8.1K3 Sep
965
265

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.82%27 Aug
0.20%2 Sep
0.41%3 Sep
0.52%
0.38%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.41%.

What the audience does

Likes31.0%22 in total
Reposts46.5%33 in total
Replies11.3%8 in total
Quotes5.6%4 in total
Bookmarks5.6%4 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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