Marianna Spring
@mariannaspring · London, England · joined 20 Jun 2012
BBC’s Social Media Investigations Senior Correspondent | Top Comment, Americast & Radio 4 podcasts | @BBCPanorama & current affairs | ARIAS & BPA winner
89 159Followers
10 571Following
14 638Posts total
393.4KViews on collected posts
Latest posts
Looking for new posts…
@mariannaspring So you're one of the reasons the BBC is retarded. Good to know
682 views · 45 likes
· 0 reposts · 0 replies
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More exciting updates on projects linked to my book & more coming soon !
Follow me on Instagram Mariannaspringbbc & TikTok mariannaspring where I post more. https://t.co/CTNhA4ayng
2.3K views · 7 likes
· 0 reposts · 1 replies
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Totally love doing all of these and thanks v much to everyone who listens, reads & watches !!
Please keep getting in touch about what’s popping up on your social media feed for me to investigate. https://t.co/LXRM5F4W1c
3K views · 12 likes
· 1 reposts · 2 replies
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Go check out my podcasts on @bbcsounds in the Top Comment, Marianna in Conspiracyland and Americast feeds & documentaries for BBC Two and BBC Panorama on @bbciplayer !! https://t.co/oMRA2LxbZZ
2.9K views · 10 likes
· 2 reposts · 3 replies
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Here’s a flavour of what I do as the BBC’s social media investigations correspondent !
Revealing the real-world impact of conspiracy theories, algorithms, hate, ai fakes and misinformation across podcasts, documentaries, articles & more https://t.co/IHiLxwNrX0
79.7K views · 119 likes
· 11 reposts · 62 replies
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A few months in the life of the BBC’s social media investigations correspondent !! Here’s some bts from Top Comment weekly podcast, BBC Two Inside the Rage Machine doc, new Panorama on AI & misinfo out today & exciting projects linked to my book ! All on BBC Sounds & BBC iPlayer.
6.8K views · 32 likes
· 1 reposts · 11 replies
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1:18
@RadioGenoa hello! Can you follow
me so I can send you a DM? Thanks!
2.1K views · 1 likes
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@OunkaOnX hello! I investigate social media & sent you a dm and wondered if you could take a look? Thanks!
2.1K views · 4 likes
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@mariannaspring plenty of disinformation on your CV🤣🤣🤣
385 views · 33 likes
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@CloseEm @SamBonham @Doubting_Ben @Rhiroberts V exciting to win this the week BBC Radio 4’s Why Do You Hate Me USA launched! So happy to see positive reviews & first two eps proving a hit with audiences !!
It’s social media’s world and the election is just living in it! All wit
10.4K views · 35 likes
· 2 reposts · 3 replies
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And here’s some snaps with my wonderful colleagues!
Top producers & editors @CloseEm @SamBonham @Doubting_Ben Nathan Jones, brilliant commissioner @Rhiroberts, Mohit Bakaya & everyone else at BBC Radio 4! As well
as Purvee Pattni & all the Americast team. Plus BBC Sounds too. h
8.2K views · 40 likes
· 1 reposts · 6 replies
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Big thanks to everyone who trusts me to investigate this social media world and its real life impact, everyone who listens & watches & reads and the top producers and editors who bring it to life with me!
Here’s my speech from back stage on what was a really exciting night!! ht
6K views · 37 likes
· 0 reposts · 16 replies
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0:55
So happy to win Best Host at the British Podcast Awards!! For BBC Radio 4 investigative podcasts Why Do You Hate Me & Marianna in Conspiracyland - and Americast.
Podcasts are a brilliant home for my social media investigations into algorithms, disinfo, hate & their consequences.
268.9K views · 1.4K likes
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Against accounts of the same size
5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.
Median views2 939this account980median for 10K–100K
Reach, %3.30%this account3.84%median for 10K–100K
Engagement, %0.51%this account1.53%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 2 939 | 980 | 3.00× |
| Reach (views ÷ followers) | 3.30% | 3.84% | 0.86× |
| Engagement rate | 0.51% | 1.53% | 0.33× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
268.9K30 Sep
6K
8.2K
10.4K
385
2.1K10 Apr
2.1K15 Apr
6.8K15 May
79.7K23 Jul
2.9K
3K
2.3K
68215 Aug
Last 13 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.67%30 Sep
0.88%
0.57%
0.39%
8.57%
0.24%10 Apr
0.10%15 Apr
0.65%15 May
0.25%23 Jul
0.51%
0.51%
0.34%
6.60%15 Aug
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.53%.
What the audience does
Likes74.6%1 766 in total
Reposts4.4%105 in total
Replies16.8%398 in total
Quotes1.1%27 in total
Bookmarks3.0%70 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
15 Sep
Daily snapshots since 15 Sep 2026; the dashed line is the starting count.
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