MarTech

@martechismktg · joined 22 Jan 2008

Connecting the content, thought leadership, and event-based education like never before. Sister to @sengineland @smx @martechconf. MarTech is marketing!

186 968Followers

961Following

82 814Posts total

2.8KViews on collected posts

Latest posts

MarTech@martechismktg9 Sep

If your brand isn't on the customer's initial shortlist, winning the deal becomes an uphill battle. @megheuer explains why awareness and preference matter even more as AI reshapes selling. https://t.co/DTMVJNsJu5

0:22

337 views · 0 likes · 0 reposts · 0 replies Open on X →

MarTech@martechismktg8 Sep

More data doesn't mean better measurement. As signals fragment, the advantage shifts to first-party data, triangulation and clearer rules for what you trust. Here's how to adapt: https://t.co/ukQmmjgGjc https://t.co/yoHAoIflZ9

498 views · 2 likes · 1 reposts · 0 replies Open on X →

MarTech@martechismktg3 Sep

Your content machine can be working perfectly while your brand becomes easier to ignore. Jordache Johnson explains why marketers need memorable moments, not just more output 👇 https://t.co/1ZjDmjUYGD

0:25

638 views · 3 likes · 0 reposts · 1 replies Open on X →

MarTech@martechismktg2 Sep

Your ad platform says 5x ROAS. Your backend says 2x. Neither tells you what the ads actually caused. Holdout tests answer the question attribution can't. Learn more here: https://t.co/5nFH4PI5JR https://t.co/yS47LKpv2v

597 views · 2 likes · 0 reposts · 0 replies Open on X →

MarTech@martechismktg1 Sep

Your brand tracker isn't the whole brand. The useful signal is often hiding in reviews, support tickets, chat logs and what customers do when nobody asks for a score. Here's what to listen for: https://t.co/q5nHKAXkfF https://t.co/8UUmjUK1XO

727 views · 2 likes · 1 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views597this account3 976median for 100K–1M

Reach, %0.32%this account1.54%median for 100K–1M

Engagement, %0.41%this account1.33%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	597	3 976	0.15×
Reach (views ÷ followers)	0.32%	1.54%	0.21×
Engagement rate	0.41%	1.33%	0.31×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

7271 Sep

5972 Sep

6383 Sep

4988 Sep

3379 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.41%1 Sep

0.34%2 Sep

0.63%3 Sep

0.60%8 Sep

0.00%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.33%.

What the audience does

Likes60.0%9 in total

Reposts13.3%2 in total

Replies6.7%1 in total

Bookmarks20.0%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.