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MATT GRAY

@matt_gray_

"The Systems Guy" | The operating system behind 7 to 9-figure founder brands. Founder & CEO @founderos

400 635Followers
457Following
58 825Posts total
202KViews on collected posts

Latest posts

@matt_gray_ Systems beat motivation. Every time. ⚡Motivation gets you started. Systems keep you shipping when it dies.What's one system that changed your business? 18 views · 0 likes · 0 reposts · 0 replies Open on X →
P.S. Want the systems I use to grow my business? I share one every Saturday (completely free). No fluff. Pure systems. 172,000+ founders already joined: https://t.co/kwCvjFnhEq 5.8K views · 6 likes · 2 reposts · 1 replies Open on X →
@matt_gray_ Respectfully, this isn’t the “business”, this is the sales process for the dozen columns that keep going to the right 3.3K views · 13 likes · 1 reposts · 2 replies Open on X →
Business is hard until you have an operating system like this: https://t.co/uYrkYSZoiY
192.9K views · 2.2K likes · 124 reposts · 29 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views4 540this account6 097median for 100K–1M
Reach, %1.13%this account1.65%median for 100K–1M
Engagement, %0.32%this account1.08%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post4 5406 0970.74×
Reach (views ÷ followers)1.13%1.65%0.69×
Engagement rate0.32%1.08%0.30×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

192.9K13 Sep
3.3K
5.8K
1814 Sep

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.22%13 Sep
0.49%
0.15%
0.00%14 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.08%.

What the audience does

Likes32.5%2 222 in total
Reposts1.9%127 in total
Replies0.5%32 in total
Quotes0.1%6 in total
Bookmarks65.1%4 445 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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