Matthew Syed ✓

@matthewsyed

Author of Rebel Ideas, Black Box Thinking, Bounce and You Are Awesome. Columnist for @TheTimes and The Sunday Times. Presenter of Sideways on @BBCRadio4

125 799Followers

1 264Following

18 075Posts total

715.7KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.

Median views13 080this account5 854median for 100K–1M

Reach, %10.40%this account2.44%median for 100K–1M

Engagement, %2.70%this account1.42%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	13 080	5 854	2.23×
Reach (views ÷ followers)	10.40%	2.44%	4.26×
Engagement rate	2.70%	1.42%	1.90×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

682.8K15 Aug

13.2K

6.8K

13K16 Aug

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.16%15 Aug

4.63%

4.13%

1.27%16 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.42%.

What the audience does

Likes62.6%1 608 in total

Reposts5.3%137 in total

Replies12.3%317 in total

Quotes3.1%80 in total

Bookmarks16.6%426 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@matthewsyed “Your willingness to reflect is welcome. But one part still troubles me: ‘overpromoted’ is being stated as though it's an established fact. Cambridge's independent inquiry into his appointment hadn't reached that conclusion, and LJMU did not uphold the plagiarism al 13K views · 148 likes · 10 reposts · 4 replies 16 Aug 2026 @matthewsyed You should definitely shut your stupid mouth forever then, eh? 6.8K views · 277 likes · 2 reposts · 0 replies 15 Aug 2026 @matthewsyed Apologies behind a Murdoch paywall are intrinsically insincere 13.2K views · 598 likes · 13 reposts · 1 replies 15 Aug 2026 Jason Arday was failed by the system — and by me https://t.co/wELhIaVgUw 682.8K views · 585 likes · 112 reposts · 312 replies 15 Aug 2026