Matthew Bertulli ✓

@mbertulli · My Newsletter → · joined 24 Jul 2008

Founded 4 companies. 1 great exit -- Co-Host of Operators Podcast -- Just trying to be helpful.

26 870Followers

1 170Following

19 318Posts total

38.5KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views4 323this account1 195median for 10K–100K

Reach, %16.09%this account3.80%median for 10K–100K

Engagement, %0.93%this account2.00%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	4 323	1 195	3.62×
Reach (views ÷ followers)	16.09%	3.80%	4.23×
Engagement rate	0.93%	2.00%	0.46×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

19K2 Feb

2.7K27 Aug

1.9K29 Aug

6K1 Sep

9K3 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.96%2 Feb

0.60%27 Aug

2.08%29 Aug

1.04%1 Sep

0.82%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes77.3%323 in total

Reposts1.4%6 in total

Replies10.3%43 in total

Quotes0.5%2 in total

Bookmarks10.5%44 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Say it louder. Took me wayyyy too long to be comfortable doing this. 9K views · 67 likes · 1 reposts · 6 replies 03 Sep 2026 It still surprises me when I see people unable to hold two competing ideas in their head at the same time. For example: You can be pro-AI. All in on using it. You can also be pro-human. This one or the other way of thinking holds so many people back. 6K views · 48 likes · 0 reposts · 12 replies 01 Sep 2026 Doing cool things with great people is the best damn feeling. Doesn’t matter what it is either. Yes. This applies to building a business too. 1.9K views · 36 likes · 0 reposts · 3 replies 29 Aug 2026 One of the WORST things I did in the early days of Pela was actually something I didn't do. I didn't give enough time or energy to BFCM in August. Seriously. I used to scramble my team in October to pull something off in November. So f'n stupid. Don't be me. Come to this 2.7K views · 12 likes · 1 reposts · 3 replies 27 Aug 2026 For those of you just coming across my account, I’m planning to share a lot more here in 2026 … My name is Matt Bertulli. I learned how to code before most people had access to the internet. - Started working with computers at 11 - Started coding as a teenager - First job: 19K views · 160 likes · 4 reposts · 19 replies 02 Feb 2026