MIT Media Lab ✓

@medialab · Cambridge, Massachusetts · joined 26 Feb 2008

News from the MIT Media Lab. Explore all of the official MIT social media accounts at https://t.co/VBCkJP7BuC.

450 405Followers

1 066Following

20 570Posts total

43KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views8 102this account4 138median for 100K–1M

Reach, %1.80%this account1.73%median for 100K–1M

Engagement, %0.52%this account1.48%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	8 102	4 138	1.96×
Reach (views ÷ followers)	1.80%	1.73%	1.04×
Engagement rate	0.52%	1.48%	0.35×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

8.6K21 Aug

9.1K24 Aug

4.7K26 Aug

7.6K28 Aug

13K4 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.31%21 Aug

0.44%24 Aug

1.47%

0.17%26 Aug

0.60%28 Aug

1.79%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.48%.

What the audience does

Likes59.7%267 in total

Reposts17.0%76 in total

Replies0.7%3 in total

Quotes1.6%7 in total

Bookmarks21.0%94 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

In 1979, MIT researchers said "put that there" to a computer, and it listened. Yesterday, OpenAI launched GPT-6 Astra, the most powerful AI model ever built, opening with 47-year-old footage from our Media Room to show exactly where the idea came from. The premise that Richard ht 13K views · 170 likes · 56 reposts · 0 replies 04 Sep 2026 Media Lab alum @ShayneRedford co-leads the AI Observatory, a public platform that aggregates and analyzes real conversations with popular chatbots (collected with users’ consent). As @techreview reports, the project’s early research finds a significant gap between the platforms’ 7.6K views · 34 likes · 9 reposts · 2 replies 28 Aug 2026 In @SciAm, Media Lab Prof. Danielle Wood (@space_enabled) emphasizes the importance of space sustainability. “We’ve had a pretty consistent model—‘get it into space, and then we’re finished,’” she says. As space traffic increases, though, bringing atmospheric pollution and space 4.7K views · 8 likes · 0 reposts · 0 replies 26 Aug 2026 @medialab @CDecoders so glad i was a part of this study!! 68 views · 1 likes · 0 reposts · 0 replies 24 Aug 2026 Researchers from the Media Lab’s @CDecoders group have developed a new approach to ultrasound imaging that allows the user to visualize a 3D augmented-reality image, making it easier to identify and analyze the object being scanned. “For training, this could make ultrasound more 9.1K views · 32 likes · 7 reposts · 1 replies 24 Aug 2026 Kayode Dada, a rising senior in @MITMechE , is also an MIT Admissions blogger, an MIT Orientation captain, and a game designer. He brought all of those interests and activities together in designing a card-trading game for incoming MIT students, called “Campus Trade.” After its 8.6K views · 22 likes · 4 reposts · 0 replies 21 Aug 2026