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MegaLag

@megalag · Auckland, New Zealand · joined 02 Jun 2021

Tech / Investigative Journalism | Signal: megalag.08

17 983Followers
322Following
818Posts total
472.6KViews on collected posts

Latest posts

*8 million 46.5K views · 2.3K likes · 54 reposts · 24 replies Open on X →
INSANE! Slack messages reveal Phia's founders knew they were stuffing cookies and even pushed for it. Incredible journalism from @oliviasolon 👏👏 Credit to @bgedelman for his involvement too. let's see if the affiliate networks respond appropriately 15.3K views · 382 likes · 16 reposts · 1 replies Open on X →
Phia co-founders Phoebe Gates and Sophia Kianni pushed for features in the e-commerce startup’s software that took credit for sales it didn’t drive, according to internal communications and people with knowledge of the matter https://t.co/gVGlMqXWBv 335.7K views · 234 likes · 26 reposts · 9 replies Open on X →
Now live on YT https://t.co/wfPemqs0d5 20.9K views · 368 likes · 28 reposts · 2 replies Open on X →
New video out! Update on the Honey terminations, lawsuits, industry reactions and everything else happening behind the scenes! https://t.co/WMfSO5GZFy https://t.co/mDdzcgrqOA
1:50
48.8K views · 740 likes · 70 reposts · 9 replies Open on X →
BREAKING: Phia appears to have been terminated from AWIN -- an affiliate network that connected them with around 1,000 merchant stores. Evidence 👇 5.6K views · 39 likes · 1 reposts · 2 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views33 668this account1 041median for 10K–100K
Reach, %187.22%this account3.61%median for 10K–100K
Engagement, %1.82%this account1.70%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post33 6681 04132.3×
Reach (views ÷ followers)187.22%3.61%51.9×
Engagement rate1.82%1.70%1.07×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

5.6K23 Jul
48.8K10 Aug
20.9K11 Aug
335.7K
15.3K
46.5K14 Aug

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.77%23 Jul
1.70%10 Aug
1.94%11 Aug
0.09%
2.63%
5.07%14 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.70%.

What the audience does

Likes88.5%4 040 in total
Reposts4.3%195 in total
Replies1.0%47 in total
Quotes1.0%46 in total
Bookmarks5.2%235 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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