Melissa Hoyer ✓

@melissahoyer · Sydney. Pops up here & there🌏 · joined 01 Mar 2009

Curious. Contributing lifestyle, travel, news, pop culture commentator. Editor. MC. Collaborator. Consultant. Orig blue ticker https://t.co/FTKGBRIWqe

54 641Followers

1 686Following

73 658Posts total

454.8KViews on collected posts

Latest posts

Melissa Hoyer ✓@melissahoyer15 Sep

Brilliant win! Talking all things #emmys with @abcsydney & @Kath_Robinson10 1K views · 7 likes · 2 reposts · 0 replies Open on X →

Melissa Hoyer ✓@melissahoyer12 Sep

In 2011 - on the 10th anniversary of 9/11. 🙏🏼🙏🏼 1.2K views · 13 likes · 2 reposts · 1 replies Open on X →

Melissa Hoyer ✓@melissahoyer12 Sep

We were so far away but each year that passes, the tragedy of #911 weirdly feels closer. 💔 711 views · 7 likes · 1 reposts · 0 replies Open on X →

Melissa Hoyer ✓@melissahoyer8 Sep

Work ageism isn't a vibe, it's a pattern & once you see it, you can't unsee it. New #opinion piece on work ageism, reinvention and resilience & why I've stopped waiting to be picked & started moving sideways instead. (Turns out "sideways" is an interesting direction . . . if it

204 views · 5 likes · 1 reposts · 0 replies Open on X →

Melissa Hoyer ✓@melissahoyer4 Sep

❤️💪🏼🙏🏼 584 views · 7 likes · 1 reposts · 0 replies Open on X →

Melissa Hoyer ✓@melissahoyer4 Sep

Jai Arrow takes the field for the 100th time as a Rabbitoh ❤💚 #NRL https://t.co/7R7VqhJRoM

2:59

451K views · 4.6K likes · 613 reposts · 81 replies Open on X →

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views880this account924median for 10K–100K

Reach, %1.61%this account3.62%median for 10K–100K

Engagement, %1.29%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	880	924	0.95×
Reach (views ÷ followers)	1.61%	3.62%	0.44×
Engagement rate	1.29%	1.52%	0.85×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

451K4 Sep

584

2048 Sep

71112 Sep

1.2K

1K15 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.21%4 Sep

1.37%

2.94%8 Sep

1.13%12 Sep

1.37%

0.86%15 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes81.0%4 638 in total

Reposts10.8%620 in total

Replies1.4%82 in total

Quotes3.1%175 in total

Bookmarks3.7%214 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.