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Mark Giannotto

@mgiannotto · Chicago via Memphis via DMV · joined 26 Mar 2009

I write about sports for the USA TODAY Network. Previously: @memphisnews, @929espn, @washingtonpost. Michigan grad. Email: mgiannotto@gannett.com

22 115Followers
1 212Following
42 572Posts total
177.5KViews on collected posts

Latest posts

Amazing to see the proof of concept. Looks really nice. 120.5K views · 176 likes · 3 reposts · 3 replies Open on X →
That explains it. Controversy over, right? 2.8K views · 4 likes · 0 reposts · 0 replies Open on X →
Big House clock operator drinks for free in Ann Arbor tonight. 7.2K views · 27 likes · 3 reposts · 3 replies Open on X →
Every good G6 program should play a Week 0 game. The exposure is similar to what teams used to get when they would win Thursday night games on ESPN (before the NFL took it over). 7.8K views · 119 likes · 5 reposts · 4 replies Open on X →
Charles Huff's Memphis debut saw a comeback win, a viral moment and an early reminder the Tigers are playing for bigger stakes than a conference title https://t.co/wZYEEPZU6M 13.4K views · 74 likes · 11 reposts · 1 replies Open on X →
STORY: The men behind the 7 metrics and mathematical formulas used by the NCAA Tournament selection committee don’t think March Madness is being talked about correctly most of the time. KenPom, Bart Torvik, ESPN analytics, Joe Lunardi, NCAA and more weigh in. Link below: 25.7K views · 27 likes · 5 reposts · 3 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views7 768this account924median for 10K–100K
Reach, %35.13%this account3.62%median for 10K–100K
Engagement, %0.46%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post7 7689248.41×
Reach (views ÷ followers)35.13%3.62%9.70×
Engagement rate0.46%1.52%0.30×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

25.7K14 Mar
13.4K31 Aug
7.8K
7.2K6 Sep
2.8K
120.5K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.14%14 Mar
0.64%31 Aug
1.65%
0.46%6 Sep
0.14%
0.15%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes86.3%427 in total
Reposts5.5%27 in total
Replies2.8%14 in total
Bookmarks5.5%27 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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