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Michael Gove

@michaelgove · joined 30 Jun 2016

Spectator Editor

265 848Followers
3 385Following
10 145Posts total
471.5KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 100K–1M follower range. ordinary reach for its size, weaker reaction than most.

Median views14 498this account21 891median for 100K–1M
Reach, %5.45%this account6.81%median for 100K–1M
Engagement, %0.38%this account1.14%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post14 49821 8910.66×
Reach (views ÷ followers)5.45%6.81%0.80×
Engagement rate0.38%1.14%0.34×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

298.8K28 Aug
9.9K
1.4K30 Aug
51.6K1 Sep
11.6K
17.4K
11.4K
69.4K2 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.12%28 Aug
0.15%
0.50%30 Aug
1.50%1 Sep
0.57%
0.13%
0.26%
0.89%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.14%.

What the audience does

Likes88.6%1 698 in total
Reposts4.1%79 in total
Replies4.9%93 in total
Quotes1.1%21 in total
Bookmarks1.3%25 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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