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Michael Scherer

@michaelscherer · joined 05 Dec 2008

Staff Writer at The Atlantic. Ex. WaPo. "You must be or you wouldn’t have come here.” Signal: michaelscherer.11 Also: @michaelscherer.bsky.social

41 473Followers
5 382Following
22 455Posts total
106.4KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views6 969this account2 896median for 10K–100K
Reach, %16.80%this account9.51%median for 10K–100K
Engagement, %0.33%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post6 9692 8962.41×
Reach (views ÷ followers)16.80%9.51%1.77×
Engagement rate0.33%1.56%0.21×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

61.8K26 Aug
22.8K2 Sep
11K
1.5K
1.4K
7K
917

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.34%26 Aug
0.21%2 Sep
0.34%
0.33%
0.28%
0.19%
0.44%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes60.1%203 in total
Reposts21.0%71 in total
Replies9.8%33 in total
Quotes5.0%17 in total
Bookmarks4.1%14 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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