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Michael Scherer

@michaelscherer · joined 05 Dec 2008

Staff Writer at The Atlantic. Ex. WaPo. "You must be or you wouldn’t have come here.” Signal: michaelscherer.11 Also: @michaelscherer.bsky.social

41 473Followers
5 384Following
22 472Posts total
148.2KViews on collected posts

Latest posts

What if there is no plug to pull, not switch to flip? 641 views · 0 likes · 0 reposts · 0 replies Open on X →
The Desert Inn served Atomic cocktails to celebrate on the strip. Vodka, brandy, sherry topped by Champagne with a twist. https://t.co/A4bP4Lb209 1K views · 4 likes · 0 reposts · 0 replies Open on X →
Good morning from The #WeMatter State. On this date in 1957, Galileo, the 16th nuclear test of Operation Plumbbob, detonated from a 500-ft tower at Yucca Flat. A mushroom cloud reached 37K feet. Shock waves were felt for 8 miles. Days 'til early voting: 45 Days 'til general: 62 7.2K views · 9 likes · 1 reposts · 0 replies Open on X →
Another Trump focused ad. 1.5K views · 4 likes · 0 reposts · 0 replies Open on X →
Reposted here: https://t.co/HfJcmicq4J 1.5K views · 4 likes · 1 reposts · 0 replies Open on X →
"We gave you no tax on tips, no tax on overtime, and no tax on Social Security, the largest tax cuts in American history, the price of eggs is down 60%...He's fighting for you every day. Help him finish the job." Securing American Greatness' new ad features President Trump. ht 19.6K views · 15 likes · 2 reposts · 8 replies Open on X →
The advertisement has now been deleted on AdImpact. 8.8K views · 8 likes · 4 reposts · 0 replies Open on X →
Be careful when you enter your phone passcode in a public place. Feds may be watching. 11.2K views · 27 likes · 7 reposts · 3 replies Open on X →
Trump team releases first Trump-focused midterm ad, which we previewed last week. From Securing American Greatness, the c4 arm of MAGA Inc. No mention of Congress at all. https://t.co/P131VGLeYA 22.8K views · 25 likes · 15 reposts · 2 replies Open on X →
@michaelscherer Not to mention the nights needed to re-qualify for your status. Iowa alone can make that number! 2K views · 3 likes · 0 reposts · 0 replies Open on X →
Also, the Marriott points are crazy. 43.2K views · 79 likes · 2 reposts · 1 replies Open on X →
MS NOW is seeking enterprising cross-platform journalists to serve on the front lines of the 2028 election cycle. You’ll be our eyes and ears on the campaign trail — following candidates across early primary states, chronicling campaign events and tracking interactions with 28.7K views · 93 likes · 35 reposts · 1 replies Open on X →

Against accounts of the same size

12 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views8 021this account924median for 10K–100K
Reach, %19.34%this account3.62%median for 10K–100K
Engagement, %0.20%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post8 0219248.68×
Reach (views ÷ followers)19.34%3.62%5.34×
Engagement rate0.20%1.52%0.13×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

28.7K31 Aug
43.2K
2K
22.8K2 Sep
11.2K
8.8K
19.6K
1.5K
1.5K
7.2K
1K
6413 Sep

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.46%31 Aug
0.19%
0.15%
0.21%2 Sep
0.34%
0.16%
0.17%
0.33%
0.27%
0.18%
0.38%
0.00%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes65.9%271 in total
Reposts16.3%67 in total
Replies3.6%15 in total
Quotes5.6%23 in total
Bookmarks8.5%35 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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