Michelle Legro ✓

@michellelegro · Brooklyn · joined 08 May 2010

Deputy Editor @inc. Previously: @wired, @GENmag/@medium, @topicstories, @longreads, @newrepublic @laphamsquart

13 877Followers

8 027Following

19 486Posts total

31.6KViews on collected posts

Latest posts

Michelle Legro ✓@michellelegro4 Sep

Being included in @sundaylongread has been a lifelong dream of mine, thank you! 2.1K views · 33 likes · 4 reposts · 2 replies Open on X →

Michelle Legro ✓@michellelegro3 Sep

So hyped to see @michellelegro’s incredible Esses feature “Seated Rivalry”on the F1 romance novel boom getting the love it deserves from @sundaylongread’s THE LINEUP 🙏🙏 https://t.co/6iTmlmwnkh

2.9K views · 8 likes · 2 reposts · 2 replies Open on X →

Michelle Legro ✓@michellelegro28 Aug

I've been thrilled that @TheOnion is back, with a new/old business model, a healthy subscriber base, and the vision to buy InfoWars. @Inc dig deep into what the publication's plan is for the @infowars IP—and how they plan to expand and reimagine Alex Jones' former media empire. 641 views · 12 likes · 0 reposts · 0 replies Open on X →

Michelle Legro ✓@michellelegro24 Jul

Magnolia Bakery is now in its 5th year of PE ownership, and it's launching a franchise model that could bring the business to entrepreneurs across the country. Do you think PE has changed Magnolia? Are you ready to have a Magnolia franchise in your neighborhood? 361 views · 3 likes · 0 reposts · 1 replies Open on X →

Michelle Legro ✓@michellelegro14 Jul

I absolutely love that in the age of AI, Anthropic recognizes that a Copy Chief/Standards Editor is an essential job that can only be done by an experienced professional (and is also spiritually a NY job) 2.8K views · 18 likes · 1 reposts · 0 replies Open on X →

Michelle Legro ✓@michellelegro17 Jun

As a magazine editor, I am about to become the Joker. 22.9K views · 39 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views2 117this account924median for 10K–100K

Reach, %15.26%this account3.62%median for 10K–100K

Engagement, %1.11%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	2 117	924	2.29×
Reach (views ÷ followers)	15.26%	3.62%	4.21×
Engagement rate	1.11%	1.52%	0.73×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

22.9K17 Jun

2.8K14 Jul

36124 Jul

64128 Aug

2.9K3 Sep

2.1K4 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.17%17 Jun

0.69%14 Jul

1.11%24 Jul

1.87%28 Aug

0.42%3 Sep

1.84%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes86.3%113 in total

Reposts5.3%7 in total

Replies3.8%5 in total

Bookmarks4.6%6 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.