Mike Beckham ✓

@mikebeckhamsm · Norman, OK · joined 31 Mar 2009

Co-Founder and CEO of Simple Modern

44 879Followers

1 309Following

6 174Posts total

34.2KViews on collected posts

Latest posts

Mike Beckham ✓@mikebeckhamsm7 Sep

@mikebeckhamsm The marketing side of this is just as real. Teams spend more energy defending last month's numbers than testing next month's angle, and campaigns stagnate the same way culture does once nobody names the behavior. 8 views · 0 likes · 0 reposts · 0 replies Open on X →

Mike Beckham ✓@mikebeckhamsm5 Sep

@mikebeckhamsm I often tell people how Simple Modern is the single best company I know of that practices what it preaches. I knew that mattered for people. I never really thought about how it can also be a competitive advantage. 216 views · 1 likes · 0 reposts · 0 replies Open on X →

Mike Beckham ✓@mikebeckhamsm5 Sep

A powerful formula to remember: happiness ≈ reality − expectations We don't fully control our circumstances, but only you control your expectations. This is why comparison is always a losing mindset. No matter what you have, you can always find someone that has more of it 3.2K views · 49 likes · 1 reposts · 5 replies Open on X →

Mike Beckham ✓@mikebeckhamsm5 Sep

@mikebeckhamsm Same pattern on the ad side. The accounts that scale are the ones where one person owns the creative loop end to end, no handoffs, no approval chains. Every extra layer between the idea and the ad running is a week of lost learning. Small teams test faster, and tes 67 views · 0 likes · 0 reposts · 0 replies Open on X →

Mike Beckham ✓@mikebeckhamsm5 Sep

An under the radar reason for our company's success over the last 11 years: A lack of internal distractions A shocking amount of the focus in larger organizations can be directed at things other than winning in the marketplace. Internal politics, posturing for promtions, 11.9K views · 53 likes · 4 reposts · 3 replies Open on X →

Mike Beckham ✓@mikebeckhamsm5 Sep

There are a million different ways you can try to make money. Don't overcomplicate things. Play on easy mode. The extent to which the market wants a problem solved is the margin for error you have in your business. The biggest predictor of a company's success is market 7.4K views · 74 likes · 5 reposts · 3 replies Open on X →

Mike Beckham ✓@mikebeckhamsm28 Aug

@mikebeckhamsm Happy birthday, Mike! All the best to you and the family this weekend! 235 views · 1 likes · 0 reposts · 0 replies Open on X →

Mike Beckham ✓@mikebeckhamsm28 Aug

@mikebeckhamsm wise words - happy birthday 🙏 78 views · 2 likes · 0 reposts · 0 replies Open on X →

Mike Beckham ✓@mikebeckhamsm28 Aug

@mikebeckhamsm @jbryanporter If you’ve taught me one thing (and you definitely have taught me tons more than one) … it’s exactly this lesson on relationships 102 views · 5 likes · 0 reposts · 0 replies Open on X →

Mike Beckham ✓@mikebeckhamsm28 Aug

I turned 47 yesterday Here's my piece of birthday wisdom to share: At the beginning of your life, you are handed a "Time Debit Card". This card is pre-loaded with the number of hours you will live on earth. No one knows how many hours are on their card, they just know it is a 11K views · 139 likes · 9 reposts · 21 replies Open on X →

Mike Beckham ✓@mikebeckhamsm26 May 2022

In 2016 I co-founded a drinkware company. It seemed insane to others We would be competing with great brands like Yeti and Hydroflask. We only had $200,000 while our competitors had hundreds of millions. Today we sell over $100,000,000 annually. A secret on how we did it: 0 views · 7.1K likes · 1.2K reposts · 265 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views226this account1 033median for 10K–100K

Reach, %0.50%this account3.60%median for 10K–100K

Engagement, %0.81%this account1.69%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	226	1 033	0.22×
Reach (views ÷ followers)	0.50%	3.60%	0.14×
Engagement rate	0.81%	1.69%	0.48×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

11K28 Aug

102

235

7.4K5 Sep

11.9K

3.2K

216

87 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.53%28 Aug

4.90%

2.56%

0.43%

1.11%5 Sep

0.50%

0.00%

1.72%

0.46%

0.00%7 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.69%.

What the audience does

Likes69.1%324 in total

Reposts4.1%19 in total

Replies6.8%32 in total

Bookmarks20.0%94 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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