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Michael Trujillo

@mikehtrujillo

Democratic Strategist | Over 100 campaigns incl Villaraigosa, Rob Reiner and Hillary Clinton.

7 786Followers
5 230Following
18 791Posts total
48.4KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the under 10K follower range. reaches fewer people than peers, but engages them much harder.

Median views1 544this account7 168median for under 10K
Reach, %19.84%this account467.32%median for under 10K
Engagement, %2.50%this account1.06%median for under 10K
MetricThis accountMedian for under 10KRatio
Median views per post1 5447 1680.22×
Reach (views ÷ followers)19.84%4.7× audience0.04×
Engagement rate2.50%1.06%2.35×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

45K2 Sep
320
2K
1.1K

Last 4 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.24%2 Sep
2.81%
2.19%
3.42%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.06%.

What the audience does

Likes70.8%148 in total
Reposts5.3%11 in total
Replies12.9%27 in total
Quotes4.8%10 in total
Bookmarks6.2%13 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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