Milk Bar

@milkbarstore · NYC, DC, LA, Chicago, Vegas · joined 12 Oct 2010

Life of the party, cereal milk obsessed, grocery store stans 🍪🎂🍦

52 408Followers

536Following

16 261Posts total

6.5KViews on collected posts

Latest posts

Milk Bar@milkbarstore3 Sep

fall menu: churro soft serve, fried apple pie bar, cider donut cake truffles, pumpkin brown sugar latte, and maple cookie butter cake. did we miss anything??? 625 views · 5 likes · 1 reposts · 1 replies Open on X →

Milk Bar@milkbarstore1 Sep

are yall summer or fall flavored people?? 1.2K views · 2 likes · 1 reposts · 0 replies Open on X →

Milk Bar@milkbarstore24 Aug

Our baking mixes were made for putting a homemade dessert in the kids' lunchbox without having to be a homemade dessert kind of parent 1.5K views · 3 likes · 0 reposts · 0 replies Open on X →

Milk Bar@milkbarstore18 Aug

have you ever wanted cake… but not a whole cake, not even a slice, and a cupcake just isn’t hitting? yeah. cake truffles. we got you. 1.5K views · 2 likes · 1 reposts · 0 replies Open on X →

Milk Bar@milkbarstore10 Aug

it's hot out. you should go get some soft serve. we know of a really good place. 1.6K views · 5 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views1 474this account924median for 10K–100K

Reach, %2.81%this account3.62%median for 10K–100K

Engagement, %0.31%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 474	924	1.60×
Reach (views ÷ followers)	2.81%	3.62%	0.78×
Engagement rate	0.31%	1.52%	0.20×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.6K10 Aug

1.5K18 Aug

1.5K24 Aug

1.2K1 Sep

6253 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.31%10 Aug

0.20%18 Aug

0.20%24 Aug

0.33%1 Sep

1.12%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes70.8%17 in total

Reposts12.5%3 in total

Replies4.2%1 in total

Quotes4.2%1 in total

Bookmarks8.3%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.