M. Nolan Gray 🥑 ✓
@mnolangray · Sacramento + Guatemala City · joined 13 Jun 2009
the once and future city planner // chief urban planner METROPOLITAN ABUNDANCE PROJECT // AICP // #BBN // author of hit broadway musical arbitrary lines
59 108Followers
1 649Following
53 222Posts total
3.5MViews on collected posts
Latest posts
Looking for new posts…
Some personal news. https://t.co/P0yTvMg4ws
22.2K views · 2.1K likes
· 3 reposts · 118 replies
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Yet another case in which a principled "respect the scale" argument should be lead to a taller building—Queens Boulevard is huge, and already lined with quite a few high-rise buildings. And yet. https://t.co/5RsQJkBT6Q
18K views · 187 likes
· 5 reposts · 0 replies
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"The future is going to have very few intermedaries [sic] between consumers and the last mile of labor." Well, other than the planning entitlements desk, the plan checker, and the inspector, all of whom are implementing boutique local codes using esoteric interpretations.
9.4K views · 146 likes
· 13 reposts · 10 replies
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Incredible. Like straight up fraud. https://t.co/AhM6fizXie
109.9K views · 751 likes
· 3 reposts · 20 replies
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Six feet of height above a Forest Hills subway station is the difference between 97 affordable homes and a 109-space parking garage.
Inside the fight over one extra story at 100-12 Queens Blvd—and why NYC zoning makes the "by-right" outcome so much worse.
Link in reply 👇 https:
35.3K views · 111 likes
· 3 reposts · 2 replies
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I spent the weekend using AI to explore renovation ideas for a property. Each concept generated was basically construction-ready, since I fed it land & soil surveys (and generated everything else off Zillow and satellite photos).
The future is going to have very few https://t.co
2M views · 6.7K likes
· 329 reposts · 691 replies
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0:07
@mnolangray One I saw today… South GA listing. 😭😭😭 https://t.co/s0dA9sPzAd
29.4K views · 763 likes
· 2 reposts · 11 replies
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Again, this is qualitatively different from staging, or using a photographer to get the lighting right. (I do think that using AI to slap California golden hour lighting on Midwest listings gets close.) These listings mislead and/or outright lie to buyers about the product. https
50.3K views · 678 likes
· 7 reposts · 13 replies
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Weirdly, if you try to report this sort of listing malpractice to Zillow, they send you to an open-ended HelpCenter, which itself mostly seems to be AI generated content. It's slop all the way down, huh? https://t.co/SibCYOIxUX
55.8K views · 623 likes
· 8 reposts · 6 replies
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A healthy yard can cost many thousands of dollars and months of efforts to cultivate. Using of AI to turn dead grass into the Garden of Eden isn't as egregious as changing dimensions, but still—it's fraud. Why have realtor/broker licensing if not to stop this behavior? https://t.
60.3K views · 812 likes
· 6 reposts · 6 replies
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@mnolangray I saw one the other day that literally said "see included architectural render for potential backyard pool" while *not showing a picture of the actual yard without their AI mockup*
749 views · 9 likes
· 0 reposts · 0 replies
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Using AI to confuse a prospective buyer as to the size of a backyard, and hallucinate non-existent improvements costing nearly $100,000 is, again, fraud. This is not staging or nice lighting—it's misleading the buyer about fundamental qualities of the product. https://t.co/IyAHiK
67.7K views · 1.5K likes
· 15 reposts · 8 replies
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Zillow has got to get a handle on the use of AI in listings. Using AI to mislead a prospective buyer into thinking that an attic might be useful as a living room and lounge is plainly fraud. Realtors evidently can't/won't police themselves, so the listing services should step in.
932.4K views · 8.1K likes
· 134 reposts · 162 replies
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Arbitrary Lines: How Zoning Broke the American City and How to Fix It https://t.co/UMHcoMmByy https://t.co/RVJxqBvTMX
183.8K views · 443 likes
· 41 reposts · 30 replies
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Against accounts of the same size
13 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.
Median views50 321this account947median for 10K–100K
Reach, %85.13%this account3.58%median for 10K–100K
Engagement, %1.20%this account1.51%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 50 321 | 947 | 53.1× |
| Reach (views ÷ followers) | 85.13% | 3.58% | 23.8× |
| Engagement rate | 1.20% | 1.51% | 0.79× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
183.8K25 Jul
932.4K8 Sep
67.7K
749
60.3K
55.8K
50.3K
29.4K
2M
35.3K
109.9K
9.4K9 Sep
18K
22.2K17 Sep
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.28%25 Jul
0.90%8 Sep
2.29%
1.20%
1.37%
1.14%
1.39%
2.64%
0.40%
0.33%
0.71%
1.79%9 Sep
1.07%
9.94%17 Sep
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.51%.
What the audience does
Likes80.9%22 937 in total
Reposts2.0%569 in total
Replies3.8%1 077 in total
Quotes0.9%260 in total
Bookmarks12.4%3 514 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
14 Sep
Daily snapshots since 14 Sep 2026; the dashed line is the starting count.
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