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Michael Tomasky

@mtomasky · Washington DC · joined 21 Mar 2010

Editor, The New Republic (https://t.co/p5uYcEn10x), Democracy journal (https://t.co/ebHnxGYn0G).

29 115Followers
1 321Following
16 417Posts total
4.8KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views1 029this account2 751median for 10K–100K
Reach, %3.53%this account9.00%median for 10K–100K
Engagement, %1.24%this account1.65%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 0292 7510.37×
Reach (views ÷ followers)3.53%9.00%0.39×
Engagement rate1.24%1.65%0.75×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.1K27 Jul
1K28 Jul
90231 Jul
72410 Aug
1K11 Aug

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.61%27 Jul
1.07%28 Jul
0.89%31 Jul
1.24%10 Aug
2.04%11 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes57.1%40 in total
Reposts20.0%14 in total
Replies12.9%9 in total
Quotes5.7%4 in total
Bookmarks4.3%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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