Muck Rack ✓

@muckrack · Around the world · joined 06 Apr 2009

Muck Rack is the AI communications platform where trusted data, human expertise and embedded intelligence come together to drive clarity, speed and impact.

58 210Followers

63 501Following

50 021Posts total

5.5KViews on collected posts

Latest posts

Muck Rack ✓@muckrack10 Sep

How do you know which prompts are actually worth monitoring? Generative Pulse is the first GEO solution for Communications Rack that uses millions of real AI interactions to surface questions across ChatGPT and Gemini to recommend the prompts brands should monitor—helping PR htt

568 views · 0 likes · 0 reposts · 0 replies Open on X →

Muck Rack ✓@muckrack9 Sep

Introducing Newsjacking, a new capability designed to help comms teams act on relevant news conversations while they’re still developing. This update is part of Above the Fold 📰 Our new quarterly product series highlighting the latest Muck Rack innovations for PR teams. Learn h

2:15

793 views · 2 likes · 0 reposts · 0 replies Open on X →

Muck Rack ✓@muckrack20 Aug

Want to know what's on journalists' radar right now? 👀 Our Editorial team breaks down the trends they're watching in 2026 and what comms should keep in mind as the media landscape continues to evolve. Read their insights: https://t.co/kF1tdPudJx https://t.co/J5DctRommB

664 views · 1 likes · 0 reposts · 0 replies Open on X →

Muck Rack ✓@muckrack11 Aug

We're honored to be named to the 2026 #Inc5000 list, marking our fifth consecutive year as one of America's fastest-growing private companies! During these past five years, we've gone through tremendous growth. In just this year alone, we have forged first of its kind content h

0:15

940 views · 0 likes · 1 reposts · 0 replies Open on X →

Muck Rack ✓@muckrack4 Jul

@muckrack Hi, So we are GoLinkBuilding Digital Agency, We are offering paid Guest Posting & Link-building services, you are interested my service?let me know My Email ID ryanmurton45@gmail.com 4 views · 0 likes · 0 reposts · 0 replies Open on X →

Muck Rack ✓@muckrack14 Apr

@muckrack this should be sponcon in my newsletter, just saying 👀 312 views · 0 likes · 0 reposts · 0 replies Open on X →

Muck Rack ✓@muckrack14 Apr

While social isn’t going away, how journalists use it is changing. Muck Rack’s State of Journalism report highlights a few key shifts: 1️⃣ Fewer journalists rely on social for reporting (down to 21%) 2️⃣ But it remains critical for promotion (45%) 3️⃣ Platform value is shifting

2.3K views · 10 likes · 4 reposts · 2 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views664this account991median for 10K–100K

Reach, %1.14%this account3.67%median for 10K–100K

Engagement, %0.11%this account1.61%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	664	991	0.67×
Reach (views ÷ followers)	1.14%	3.67%	0.31×
Engagement rate	0.11%	1.61%	0.07×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

2.3K14 Apr

312

44 Jul

94011 Aug

66420 Aug

7939 Sep

56810 Sep

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.75%14 Apr

0.00%

0.00%4 Jul

0.11%11 Aug

0.15%20 Aug

0.25%9 Sep

0.00%10 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.61%.

What the audience does

Likes54.2%13 in total

Reposts20.8%5 in total

Replies8.3%2 in total

Quotes4.2%1 in total

Bookmarks12.5%3 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.