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storymakers

@mz_storymakers · Zürich, Berlin, London · joined 18 Jan 2009

Content Director, Author, Ghostwriter

50 448Followers
2 792Following
113 250Posts total
32.3KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, stronger reaction than most.

Median views5 798this account2 896median for 10K–100K
Reach, %11.49%this account9.51%median for 10K–100K
Engagement, %4.18%this account1.56%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post5 7982 8962.00×
Reach (views ÷ followers)11.49%9.51%1.21×
Engagement rate4.18%1.56%2.68×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

9.8K2 Sep
1.4K
5.8K
13.9K
1.4K

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.48%2 Sep
3.97%
4.66%
4.18%
8.01%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes77.1%1 053 in total
Reposts8.1%111 in total
Replies7.0%96 in total
Quotes0.2%3 in total
Bookmarks7.5%103 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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