Natalie Wolchover

@nattyover · New York, New York · joined 19 May 2010

Columnist @QuantaMagazine. Pulitzer Prize for Explanatory Reporting. Kindness, integrity, dignity of all living things.

46 673Followers

1 230Following

7 023Posts total

198.2KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views1 968this account1 540median for 10K–100K

Reach, %4.22%this account4.74%median for 10K–100K

Engagement, %0.28%this account1.87%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 968	1 540	1.28×
Reach (views ÷ followers)	4.22%	4.74%	0.89×
Engagement rate	0.28%	1.87%	0.15×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

168.6K16 Dec

4.8K

57717 Dec

4.2K

2.2K10 Aug

3.9K11 Aug

9.6K

17512 Aug

2.4K

1.8K

2413 Aug

13431 Aug

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.67%16 Dec

0.23%

1.04%17 Dec

0.31%

1.74%10 Aug

0.10%11 Aug

1.78%

0.00%12 Aug

0.34%

0.23%

0.00%13 Aug

2.24%31 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.87%.

What the audience does

Likes73.8%1 135 in total

Reposts5.3%81 in total

Replies9.4%145 in total

Quotes1.5%23 in total

Bookmarks10.0%154 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts