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nidirect

@nidirect · Belfast, Northern Ireland · joined 01 Jul 2009

The official government website for people living in Northern Ireland. Account monitored Mon-Fri, 9am-5pm https://t.co/1AaIpPxwxy

34 067Followers
616Following
62 257Posts total
16.3KViews on collected posts

Latest posts

If you or someone you know needs period products, you can get them for free in libraries across Northern Ireland. Further information is available at: https://t.co/YotFR4jXDI @LibrariesNI https://t.co/4hfMgUNqQ3
Illustration of period products - Free period products available in public libraries
417 views · 1 likes · 0 reposts · 0 replies Open on X →
Motorcycle theory tests are changing. From 29 October 2026, learner riders will be shown a video clip instead of a written case study in the multiple-choice part of the test. For more information, go to: https://t.co/Jwj3GFsjjx @deptinfra https://t.co/LTEsITXPYH
Illustration of a motorcyclist at traffic lights: Changes to the motorcycle theory test
540 views · 0 likes · 1 reposts · 0 replies Open on X →
Early detection and treatment can help prevent #CervicalCancer If invited for screening you should go. https://t.co/tpPTR0St7u @publichealthni @healthdpt #GynaecologicalCancerAwarenessMonth https://t.co/ejjRV9KgXA
A woman holding a model of a womb, cervix and fallopian tubes  - Cervical cancer prevention
654 views · 0 likes · 0 reposts · 0 replies Open on X →
It’s #WorldSuicidePreventionDay. If you’re in crisis or despair, talk to someone. If you're concerned someone may be in crisis or despair, talk to them. Find info on what to do: https://t.co/Hy5lcqIWZT #WSPD https://t.co/XCYJRdB4G1
Two people talking over cups of coffee - mental wellbeing: talk to someone
723 views · 1 likes · 3 reposts · 0 replies Open on X →
Apply for student finance for the 2026-27 academic year. To get everything in place for the start of your course, visit: https://t.co/o2W9s98n08 @Economy_NI https://t.co/POnnzutx6i
0:34
653 views · 0 likes · 1 reposts · 0 replies Open on X →
Protests are planned at a number of locations in Northern Ireland over the next few days. You should allow extra time for journeys due to potential traffic disruption. Information on any traffic issues will be available on the @TrafficwatchNI website: https://t.co/tw5lrQ9VXq http
Blue background with the wording 'Roads and traffic information'
13.3K views · 4 likes · 18 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views653this account924median for 10K–100K
Reach, %1.92%this account3.62%median for 10K–100K
Engagement, %0.18%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post6539240.71×
Reach (views ÷ followers)1.92%3.62%0.53×
Engagement rate0.18%1.52%0.12×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

13.3K10 Apr
6539 Sep
72310 Sep
65411 Sep
540
41712 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.18%10 Apr
0.15%9 Sep
0.55%10 Sep
0.00%11 Sep
0.19%
0.24%12 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes18.8%6 in total
Reposts71.9%23 in total
Quotes6.2%2 in total
Bookmarks3.1%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

13 Sep

Daily snapshots since 13 Sep 2026; the dashed line is the starting count.

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