Noah Chestnut ✓

@noahchestnut

Now: @TheAthletic | Was: @Buzzer, @BleacherReport, @BuzzFeedNews

4 353Followers

3 142Following

38 015Posts total

80.2KViews on collected posts

Latest posts

Noah Chestnut ✓@noahchestnut2 Sep

I’m gonna avoid the Robot Ebert or gambling frauds convos For me the best part of Grantland & the Ringer is new folks got a chance to reach a larger audience b/c of Bill so they could build their own following! That’s what the website should be about for all of the staff. 848 views · 7 likes · 0 reposts · 1 replies Open on X →

Noah Chestnut ✓@noahchestnut2 Sep

I love that folks at @ringer still blog but it feels clearer to me that the Ringer’s website should just be promotion for each writers individual Substack, Beehiiv, Ghost, etc. It’s no longer a daily homepage and that’s okay! https://t.co/UjIGM745hq 22K views · 15 likes · 0 reposts · 1 replies Open on X →

Noah Chestnut ✓@noahchestnut1 Sep

what would happen if I took my NFL offensive power ratings, and then put them into an article where I ranked them and discussed them? you'd get this article that I wrote for @ringer: https://t.co/qM2PhHPbom come tell me why I ranked your favorite team too low 57.3K views · 31 likes · 2 reposts · 5 replies Open on X →

Against accounts of the same size

3 posts from the last 90 days, next to the under 10K follower range. shown widely, but few of those viewers react.

Median views22 009this account4 175median for under 10K

Reach, %505.61%this account250.82%median for under 10K

Engagement, %0.08%this account1.41%median for under 10K

Metric	This account	Median for under 10K	Ratio
Median views per post	22 009	4 175	5.27×
Reach (views ÷ followers)	5.1× audience	2.5× audience	2.02×
Engagement rate	0.08%	1.41%	0.05×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

57.3K1 Sep

22K2 Sep

848

Last 3 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.07%1 Sep

0.08%2 Sep

0.94%

Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.41%.

What the audience does

Likes75.7%53 in total

Reposts2.9%2 in total

Replies10.0%7 in total

Quotes4.3%3 in total

Bookmarks7.1%5 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.