Noam Scheiber

@noamscheiber · Evanston, IL · joined 09 Feb 2011

I cover workers for the NYT. New Book: "Mutiny, the Rise and Revolt of the College-Educated Working Class." https://t.co/6dwnXoVqbW

29 343Followers

1 562Following

17 515Posts total

847.7KViews on collected posts

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views839this account949median for 10K–100K

Reach, %2.86%this account3.23%median for 10K–100K

Engagement, %0.17%this account2.00%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	839	949	0.88×
Reach (views ÷ followers)	2.86%	3.23%	0.89×
Engagement rate	0.17%	2.00%	0.09×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

28.8K27 Mar

157.2K

22.1K

21.1K

17.9K

17.4K

13.6K

40K

10.2K

4.3K

54825 Aug

60226 Aug

1.1K28 Aug

1.1K2 Sep

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.72%27 Mar

0.17%

0.73%

0.53%

0.58%

0.89%

1.18%

1.05%

0.33%

2.43%

0.00%25 Aug

0.17%26 Aug

0.18%28 Aug

0.74%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes66.4%3 602 in total

Reposts9.2%499 in total

Replies2.5%135 in total

Quotes1.6%87 in total

Bookmarks20.3%1 101 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Pew has just put out some helpful data on who identifies as working class. Maybe the most fascinating detail is that Republicans are more likely to identify as working class at every level of income and education. See below. https://t.co/icMsCv3XLs https://t.co/fHs55eUVgk 1.1K views · 6 likes · 1 reposts · 1 replies 02 Sep 2026 · Open on X →

This is an interesting accounting exercise but seems way too literal in interpreting the possible effects of slowing down or blocking data center construction. https://t.co/O8bJhetiUd 1.1K views · 1 likes · 0 reposts · 1 replies 28 Aug 2026 · Open on X →

"In a dramatic capitulation, the owner of Facebook and Instagram agreed to the financial penalties for violating federal child privacy and states’ consumer protection laws." https://t.co/GwAxvj9pwY 602 views · 0 likes · 1 reposts · 0 replies 26 Aug 2026 · Open on X →

The revolt of the college-educated working class ... in India. https://t.co/MOsZ045MET https://t.co/JSjFMxNogf 548 views · 0 likes · 0 reposts · 0 replies 25 Aug 2026 · Open on X →

@noamscheiber @EsotericCD I maintain this is a factor in why Lit-RPGs (stories in which the hero is depicted explicitly leveling up point-based skills and abilities, as in a video game) are so popular among young men: in them, following the rules and putting in effort results in 4.3K views · 96 likes · 5 reposts · 2 replies 27 Mar 2026 · Open on X →

Special thanks to @JoeLenski at SSRS for this data. 11/ https://t.co/bYPtzItYrh 10.2K views · 31 likes · 1 reposts · 2 replies 27 Mar 2026 · Open on X →

Finally, people who follow politics know that Mamdani won over a lot of frustrated college grads in NYC last fall. But I’m not sure people appreciate quite how big that margin was. For college grads under 30, Mamdani won 84%! 10/ https://t.co/z8pqw8cv7c 40K views · 346 likes · 46 reposts · 18 replies 27 Mar 2026 · Open on X →

Here too, college grads used to be more optimistic than people without degrees. Now, they’re much more pessimistic. 9/ https://t.co/5YZNxl7gvh 13.6K views · 136 likes · 19 reposts · 4 replies 27 Mar 2026 · Open on X →

Then there’s this striking Gallup poll from a few days ago. The portion of college grads who said it was a good time to look for a quality job was over 70% as recently as 2022. By late last year it had dropped to 19%. 8/ https://t.co/E0E1m7xfzN 17.4K views · 131 likes · 21 reposts · 2 replies 27 Mar 2026 · Open on X →

Last year, the exact same portion of college grads and high school grads said they expected to be better off in a year—32 percent—while college grads were much *more* likely to predict they would be worse off. 7/ 17.9K views · 97 likes · 6 reposts · 1 replies 27 Mar 2026 · Open on X →

Relatedly, beginning in the 1960s, college grads were much more optimistic about their future financial situation than people with only a high school diploma. But that gap dropped substantially over the last decade. 6/ 21.1K views · 99 likes · 9 reposts · 2 replies 27 Mar 2026 · Open on X →

If you look at 4-year-averages, college grads have never been more pessimistic than over the past four years. 5/ 22.1K views · 153 likes · 7 reposts · 2 replies 27 Mar 2026 · Open on X →

There are tons of data points showing how demoralized college grads are, but a few really caught my eye. The first is from the University of Michigan, which allows you to break out consumer sentiment by education level. https://t.co/cbFph9ylVU 4/ 157.2K views · 254 likes · 15 reposts · 1 replies 27 Mar 2026 · Open on X →

If you’re interested in the topic, my book “Mutiny: The Rise and Revolt of the College Educated Working Class,” comes out April 7. 3/ https://t.co/mmuLbGXrjo 28.8K views · 187 likes · 16 reposts · 3 replies 27 Mar 2026 · Open on X →

A generation of people in their 20s and 30s was told that if they do all this homework and take these AP classes and run up this debt and get their degree, their place in the upper-middle class would be secure. And suffice it to say it hasn’t worked out that way for a lot of them 165.5K views · 875 likes · 96 reposts · 35 replies 27 Mar 2026 · Open on X →

I have a story up today about why young college grads are feeling so angry: It’s more than just rising unemployment and the threat of AI. It’s a deep sense of betrayal. 1/ https://t.co/9JbOLH1zIK 346.3K views · 1.2K likes · 256 reposts · 61 replies 27 Mar 2026 · Open on X →