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Oli McBurnie

@oli_mcburnie · Hull, England · joined 20 Nov 2011

86 622Followers
1 027Following
17 562Posts total
1.5MViews on collected posts

Against accounts of the same size

10 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views115 603this account1 540median for 10K–100K
Reach, %133.46%this account4.74%median for 10K–100K
Engagement, %0.96%this account1.87%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post115 6031 54075.1×
Reach (views ÷ followers)133.46%4.74%28.2×
Engagement rate0.96%1.87%0.51×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

237.2K6 Aug
150.4K
146.4K20 Aug
130.1K
613.9K22 Aug
32.4K
36.8K
7.4K
72.2K29 Aug
101.1K3 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.57%6 Aug
0.88%
0.11%20 Aug
0.43%
3.46%22 Aug
1.08%
0.40%
1.03%
3.19%29 Aug
3.61%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.87%.

What the audience does

Likes95.3%29 888 in total
Reposts2.6%829 in total
Replies1.2%365 in total
Quotes0.2%72 in total
Bookmarks0.6%203 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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