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Paul Johnson

@paul__johnson · London · joined 27 Apr 2009

Journalist. Former Deputy Editor, The Guardian

43 827Followers
1 990Following
9 471Posts total
259KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.

Median views1 625this account2 392median for 10K–100K
Reach, %3.71%this account7.18%median for 10K–100K
Engagement, %1.52%this account1.50%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 6252 3920.68×
Reach (views ÷ followers)3.71%7.18%0.52×
Engagement rate1.52%1.50%1.01×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.2K19 Jul
1.3K
50.7K21 Jul
177.6K3 Sep
1.9K
1.2K
855
24.1K4 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.42%19 Jul
1.88%
4.65%21 Jul
1.62%3 Sep
1.41%
0.82%
0.82%
5.98%4 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.50%.

What the audience does

Likes80.8%5 636 in total
Reposts14.1%984 in total
Replies1.8%124 in total
Quotes0.3%23 in total
Bookmarks3.0%210 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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