Pete Wedderburn

@petethevet · Ireland · joined 08 Feb 2009

A companion animal veterinarian sharing information via https://t.co/le3SnoHm5n website https://t.co/Ntb4YL4gB6

15 559Followers

8 182Following

14 253Posts total

684Views on collected posts

Latest posts

Pete Wedderburn@petethevet10 Sep

The impact of pet insurance on veterinary bills https://t.co/9vRdl2Uwxf 94 views · 1 likes · 0 reposts · 0 replies Open on X →

Pete Wedderburn@petethevet8 Sep

Why are vet bills rising? 🐾 It's partly just the impact of cost-of-living inflation, but there are many other factors, including the VAT on pet care as a "luxury." Read my breakdown on veterinary costs here and listen to the podcast: https://t.co/JEGJLz9ABu 125 views · 2 likes · 0 reposts · 0 replies Open on X →

Pete Wedderburn@petethevet7 Sep

After thirty years in Irish media—from print columns and broadcast TV to social feeds—the landscape has shifted once again. Stepping back into partial clinical retirement, I'm moving on to Substack for some long-form writing instead. https://t.co/41QWraer8M 173 views · 1 likes · 0 reposts · 0 replies Open on X →

Pete Wedderburn@petethevet19 Aug

Confessions of an Accidental 'TV Vet' https://t.co/zeYlV7KtOW 149 views · 1 likes · 0 reposts · 0 replies Open on X →

Pete Wedderburn@petethevet19 Aug

How has the human-pet bond changed over the last 40 years? 🐾 Animals teach us mindfulness, loyalty, and connection in a busy digital world. Read my reflections on veterinary life and pet care: 👇 https://t.co/jtSK694UAZ 143 views · 3 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views143this account924median for 10K–100K

Reach, %0.92%this account3.62%median for 10K–100K

Engagement, %1.06%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	143	924	0.15×
Reach (views ÷ followers)	0.92%	3.62%	0.25×
Engagement rate	1.06%	1.52%	0.70×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

14319 Aug

149

1737 Sep

1258 Sep

9410 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

2.10%19 Aug

0.67%

0.58%7 Sep

1.60%8 Sep

1.06%10 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes100.0%8 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.