PhocusWire ✓

@phocuswire · New York, USA · joined 28 Jan 2010

@PhocusWire covers technology and distribution in travel, tourism and hospitality. Subscribe to our daily newsletter for up-to-the-minute news!

38 593Followers

2 265Following

41 629Posts total

1.4KViews on collected posts

Latest posts

PhocusWire ✓@phocuswire11h

Commission data is more than a payment record. It's a powerful source of insight for building stronger hotel-agency partnerships. Watch the full discussion with Asa Sherwyn, Andrey Avanesov, and Emmanuel Chereque on how business intelligence can help uncover performance trends, 216 views · 0 likes · 0 reposts · 1 replies Open on X →

PhocusWire ✓@phocuswire16 Sep

#Travel companies are dedicating increased spend to #artificialintelligence (#AI), shifting capital strategies and pulling money out of software-as-a-service (#SaaS) tools and outsourced development. According to an internal trivago survey, 93% of employees are using AI daily, 286 views · 2 likes · 0 reposts · 0 replies Open on X →

PhocusWire ✓@phocuswire15 Sep

Entravel Group, a specialist in white-label #travel connectivity for #fintech, has raised an additional $3 million in #funding from existing investors. The latest investment will help the company launch Expereon, a platform to help travel companies improve settlement processes 265 views · 1 likes · 0 reposts · 0 replies Open on X →

PhocusWire ✓@phocuswire15 Sep

While online travel agencies (OTAs) often tout their direct traffic percentages, the largest players continue to spend heavily on #marketing. In the second quarter of 2026, Airbnb, Expedia Group, and Booking Holdings (NASDAQ: BKNG) shelled out roughly $5.37 billion on marketing 293 views · 0 likes · 0 reposts · 0 replies Open on X →

PhocusWire ✓@phocuswire14 Sep

Navan has acquired BoomPop, an #artificialintelligence (#AI)-powered #eventplanning platform, for an undisclosed amount. With positive early feedback on the partnership, #Navan decided to get #BoomPop on board to build its “entire online AI-first meeting and events platform in 292 views · 1 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views286this account991median for 10K–100K

Reach, %0.74%this account3.67%median for 10K–100K

Engagement, %0.38%this account1.61%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	286	991	0.29×
Reach (views ÷ followers)	0.74%	3.67%	0.20×
Engagement rate	0.38%	1.61%	0.23×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

29214 Sep

29315 Sep

265

28616 Sep

21617 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.34%14 Sep

0.00%15 Sep

0.38%

0.70%16 Sep

0.46%17 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.61%.

What the audience does

Likes80.0%4 in total

Replies20.0%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.