POLITICO Playbook

@playbookdc · Washington, DC · joined 15 Jun 2016

The unofficial guide to official Washington.

50 995Followers

550Following

14 241Posts total

14.7KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views1 535this account2 751median for 10K–100K

Reach, %3.01%this account9.00%median for 10K–100K

Engagement, %0.26%this account1.65%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 535	2 751	0.56×
Reach (views ÷ followers)	3.01%	9.00%	0.33×
Engagement rate	0.26%	1.65%	0.15×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.6K21 Aug

1.5K30 Aug

9.4K31 Aug

1.1K

1.1K2 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.25%21 Aug

0.26%30 Aug

0.13%31 Aug

0.09%

1.09%2 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.65%.

What the audience does

Likes40.0%14 in total

Reposts34.3%12 in total

Replies8.6%3 in total

Quotes11.4%4 in total

Bookmarks5.7%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Bob Brooks is getting the block together in Allentown to see if he can swing Latino voters back to Democrats. He's launching a network of local Latino leaders, organizers and media personalities — the “Bombero Bob” coalition — to help flip PA-07. https://t.co/SI5LoNCT4D 1.1K views · 5 likes · 6 reposts · 0 replies 02 Sep 2026 Before Democrats’ summer of squabbling ends, New Hampshire voters still have some of the party’s last decisions between center-left frontrunners and progressive upstarts. The latest in Playbook PM: https://t.co/b2nIbFRXGb 1.1K views · 1 likes · 0 reposts · 0 replies 31 Aug 2026 🚨Introducing a new chapter for Playbook. Last month @adamwren, @DashaBurns and @wsteaks took over as co-authors, and today is our official relaunch. Read and subscribe for more unmatched reporting and analysis of the midterms, 2028 and beyond: https://t.co/UF9B2Uj0ff https://t. 9.4K views · 4 likes · 4 reposts · 2 replies 31 Aug 2026 The first mail ballots will be sent out this week — but there's a cloud of uncertainty over the system. The latest in Playbook: https://t.co/7cxYmOr2ii 1.5K views · 2 likes · 1 reposts · 1 replies 30 Aug 2026 JD Vance went home to tout the kind of investment around which Republicans are building an economic message. The latest in Playbook PM: https://t.co/K2Zoy4rOUG 1.6K views · 2 likes · 1 reposts · 0 replies 21 Aug 2026