Proenza Schouler

@proenzaschouler · New York · joined 27 Aug 2010

Proenza Schouler is a New York based womenswear and accessories brand founded in 2002 by designers Jack McCollough and Lazaro Hernandez.

406 540Followers

690Following

6 308Posts total

5KViews on collected posts

Latest posts

Proenza Schouler@proenzaschouler12 Sep

Introducing the Proenza Schouler Spring Summer 2027 Collection by Rachel Scott Watch the full show now: https://t.co/8amwg3GOmn #proenzaschouler 1.3K views · 4 likes · 0 reposts · 0 replies Open on X →

Proenza Schouler@proenzaschouler11 Sep

The PS1 Walker. A reimagining of the iconic PS1. Presented on the Spring/Summer 2027 runway under Creative Director Rachel Scott, Walker was crafted in collaboration with three-time CFDA Accessory Designer of the Year Reed Krakoff. #proenzaschouler https://t.co/UnHwv7XNOH

1.3K views · 4 likes · 2 reposts · 0 replies Open on X →

Proenza Schouler@proenzaschouler11 Sep

Introducing the Proenza Schouler Spring Summer 2027 Collection by Rachel Scott. View the collection now, on https://t.co/QDdrVhrfpE #proenzaschouler https://t.co/O48w5uaLdZ

1.1K views · 2 likes · 0 reposts · 0 replies Open on X →

Proenza Schouler@proenzaschouler19 Aug

Proenza Schouler Fall 2026 Campaign Soft, unstructured tailoring allows for sharpness and ease. Truncated waists and elongated legs offer a silhouette of power. Discover the collection, at https://t.co/QDdrVhrfpE #proenzaschouler https://t.co/QAnMkxg0zI

635 views · 1 likes · 1 reposts · 0 replies Open on X →

Proenza Schouler@proenzaschouler19 Aug

Proenza Schouler Fall 2026 Campaign View the collection now, at https://t.co/QDdrVhrfpE #proenzaschouler https://t.co/93kr4OOJnQ

759 views · 2 likes · 2 reposts · 0 replies Open on X →

Against accounts of the same size

5 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views1 085this account5 951median for 100K–1M

Reach, %0.27%this account1.59%median for 100K–1M

Engagement, %0.32%this account1.04%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	1 085	5 951	0.18×
Reach (views ÷ followers)	0.27%	1.59%	0.17×
Engagement rate	0.32%	1.04%	0.30×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

75919 Aug

635

1.1K11 Sep

1.3K

1.3K12 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.53%19 Aug

0.31%

0.18%11 Sep

0.48%

0.31%12 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.04%.

What the audience does

Likes65.0%13 in total

Reposts25.0%5 in total

Bookmarks10.0%2 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.