Rich Antoniello 🔑📈💰 ✓

@richantoniello · New York, USA · joined 06 Mar 2009

Chairman Fort Nash & @uproxx Helping @rap @Estatemediaus Over $600M++ exits Co-Founder/Former CEO @COMPLEX Think BIG, even when you are doing the small things.

10 299Followers

2 015Following

24 120Posts total

14.7KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views534this account2 896median for 10K–100K

Reach, %5.18%this account9.51%median for 10K–100K

Engagement, %0.54%this account1.56%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	534	2 896	0.18×
Reach (views ÷ followers)	5.18%	9.51%	0.55×
Engagement rate	0.54%	1.56%	0.35×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K16 May

3.8K1 Sep

534

4K2 Sep

431

282

185

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

1.89%16 May

0.24%1 Sep

1.50%

0.15%2 Sep

1.39%

0.28%

1.06%

0.54%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.56%.

What the audience does

Likes67.1%53 in total

Reposts6.3%5 in total

Replies13.9%11 in total

Quotes5.1%4 in total

Bookmarks7.6%6 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

The new 🔥🔥🔥merch just arrived. https://t.co/aYVlMJyNRr 185 views · 1 likes · 0 reposts · 0 replies 02 Sep 2026 Media and advertising is nowhere near as complicated as so many like to make it… 282 views · 3 likes · 0 reposts · 0 replies 02 Sep 2026 Why are some of the biggest names in media struggling to hold onto their audiences? @RichAntoniello explains why today’s consumers are more brand-conscious but less brand-loyal — and what legacy media needs to understand to survive. Watch and subscribe NOW: https://t.co/qRuNSex 4K views · 6 likes · 1 reposts · 2 replies 02 Sep 2026 Fort Nash is redefining modern country/southern culture. We are waking people up to this sleeping giant of a category and audience. 431 views · 6 likes · 0 reposts · 0 replies 02 Sep 2026 Country music and Southern culture are having a massive moment — but has media caught up? @richantoniello explains why he sees an enormous untapped opportunity and how Fort Nash is leading the movement. Watch and subscribe NOW: https://t.co/H3ijCS5pin https://t.co/i1RNwvJca9 4K views · 4 likes · 1 reposts · 0 replies 02 Sep 2026 Brands have the true ability to START and OWN the conversation... 534 views · 5 likes · 1 reposts · 2 replies 01 Sep 2026 The best media brands don’t just join the conversation — they create it. @richantoniello explains why defining the conversation, building a distinct identity, and consistently giving audiences something they can’t get elsewhere is the key to breaking through. Watch and https:// 3.8K views · 7 likes · 1 reposts · 0 replies 01 Sep 2026 Wanted to provide the history of COMPLEX & key takeaways. We always thought of building a powerhouse brand (not just media co.) Always being massively ambitious from a strategy basis but exceptionally pragmatic executionally. Launched post 9/11, a bold move - We consistent 1.5K views · 21 likes · 1 reposts · 7 replies 16 May 2026