Rich Luchette
@richluchette
Senior Vice President, Precision Strategies. Dog Dad. Go Bills.
4 922Followers
2 892Following
55 069Posts total
162.5KViews on collected posts
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@richluchette This is a very Buffalo thing to do.
Not everyone will get it.
377 views · 11 likes
· 0 reposts · 0 replies
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For a franchise that has spent six decades finding new and innovative ways to snatch defeat from the jaws of victory, the Bills found a way to win this one before kickoff.
3.9K views · 36 likes
· 0 reposts · 2 replies
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Other franchises have similar exposure. The Lions, who are visiting Buffalo Thursday, play home games just across the river from Windsor. Seattle draws from Vancouver.
Even the Tampa Bay Buccaneers and Miami Dolphins fill seats each winter with Canadians escaping the cold.
3.9K views · 21 likes
· 0 reposts · 1 replies
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There’s been some blowback, but the tradeoff between a week of angry calls into WGR 550 against thousands of customers who live north of the border is not really a close call.
4K views · 27 likes
· 0 reposts · 11 replies
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With 90 seconds during the pregame ceremonies, the Bills are sending a clear message about how they value their Canadian fans.
Extending the anthem to Highmark demonstrates they value their Canadian fans at a time when it’s not necessarily easy to do so.
4.1K views · 37 likes
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It’s not something the Bills could solve with a press release. They needed to ensure that all of Southern Ontario felt like it was still part of Bills Mafia.
4.2K views · 21 likes
· 0 reposts · 2 replies
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For a business with fewer units to sell, at higher prices than ever before, and a strong reliance on customers who have fewer incentives to spend their money, all of this added up to a live customer-service problem before the season even started.
4.4K views · 15 likes
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At the same time, the new Highmark Stadium has the smallest seating capacity in the NFL. It is also, according to a study conducted by the Action Network, now the most expensive place to attend a game — nearly $2,200 for a family of four.
4.7K views · 20 likes
· 1 reposts · 4 replies
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Early 2026 figures have shown some degree of stabilization, but not a recovery, and the latest round of government-to-government tensions, coming right before the football season, has made it harder still.
4.9K views · 26 likes
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At the same time, crossing the border has become a careful decision for many. Canadians took roughly 7.1 million fewer trips to the United States in 2025, a 25% collapse, and spent about C$3.3 billion less, according to Statistics Canada.
6.1K views · 47 likes
· 2 reposts · 2 replies
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Canadians make up as much as 15% of the Bills' season ticket base. 18% of personal seat license deposits for the new stadium came from Canada.
Southern Ontario residents are a key portion of the Bills’ local market.
6.7K views · 78 likes
· 2 reposts · 4 replies
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The Barenaked Ladies will sing "O Canada" before tomorrow night's home opener for the Buffalo Bills.
At a time of increased tensions between Washington and Ottawa, the Bills are executing a sharper customer retention strategy than most Fortune 500 companies. 🧵
111.3K views · 2.2K likes
· 159 reposts · 47 replies
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Against accounts of the same size
13 posts from the last 90 days, next to the under 10K follower range. below its peers on both reach and engagement.
Median views4 160this account4 175median for under 10K
Reach, %84.52%this account250.82%median for under 10K
Engagement, %0.91%this account1.41%median for under 10K
| Metric | This account | Median for under 10K | Ratio |
|---|---|---|---|
| Median views per post | 4 160 | 4 175 | 1.00× |
| Reach (views ÷ followers) | 84.52% | 2.5× audience | 0.34× |
| Engagement rate | 0.91% | 1.41% | 0.64× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
111.3K16 Sep
6.7K
6.1K
4.9K
4.7K
4.4K
4.2K
4.1K
4K
3.9K
3.9K
4K
377
Last 13 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
2.18%16 Sep
1.25%
0.83%
0.57%
0.56%
0.39%
0.55%
0.95%
1.00%
0.57%
0.99%
0.91%
2.92%
Reactions — likes, reposts, replies and quotes — divided by views. Median for under 10K accounts is 1.41%.
What the audience does
Likes88.9%2 566 in total
Reposts5.8%167 in total
Replies2.9%84 in total
Quotes0.8%23 in total
Bookmarks1.6%46 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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