Rok Hladnik ✓
@rokhladnik · b/w Los Angeles and Slovenia · joined 17 Oct 2014
CEO & Founder @FlatCircleAds 🔥🚀 | Scaling brands across US & EU 📈 | Generated $422M+ in paid ad revenue in 2025 | Your Growth Partner 🚀
17 306Followers
1 086Following
29 139Posts total
17.2KViews on collected posts
Latest posts
Looking for new posts…
If your freshly launched campaigns aren't spending
Here is the reason:
(orange status only ... for now) https://t.co/qRZ8NPzGJK
697 views · 10 likes
· 1 reposts · 0 replies
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“Meta stopped working.”
I hear some version of this all the time.
Performance drops and suddenly:
- Meta changed
- the agency is the problem
- we need a new media buyer
Sometimes true.
But sometimes you change everything in the ad account and end up in the same place.
So I
995 views · 7 likes
· 1 reposts · 3 replies
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Somewhere along the way, “simplify your Meta account” became “stop thinking”
Those aren't the same thing
I strongly believe in simple account structures
But you still need to understand who Meta is reaching, whether that reach is incremental, and what business outcome you're
816 views · 7 likes
· 1 reposts · 4 replies
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There is no “optimal” ad spend without defining the time horizon.
If the goal is maximizing contribution margin this month, the right spend might be lower.
If the goal is becoming the category leader over the next 5 years, the right spend might be much higher.
Same business.
773 views · 8 likes
· 0 reposts · 2 replies
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For the first time, we have companies waiting to work with Flat Circle.
We recently had 5 companies we genuinely wanted to work with.
I told all 5:
We can do the audit.
We can show you exactly what we’d change.
But we can’t onboard you before October.
We’re at capacity.
I
3.6K views · 24 likes
· 1 reposts · 8 replies
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Stop comparing your progress to other people.
Keep improving your business.
Keep working on the fundamentals.
That’s one of the best investments you can make.
You know your full story.
You know the context, the mistakes, the risks, the sacrifices and everything happening
672 views · 5 likes
· 1 reposts · 1 replies
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I like listening to our brands customers
And I especially like listening to the problems they have and thinking about how we can solve them
Customers are extremely useful for understanding:
- pain points
- objections
- language
- unmet needs
- buying friction
They are much
842 views · 11 likes
· 1 reposts · 5 replies
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Your competitor can copy your top performing ads in 24 hours (in reality even sooner)
They can copy your hook
They can copy your landing page
They can copy your offer
What they can’t copy is how fast your team turns an insight into the next test
How quickly creative gets
1.2K views · 17 likes
· 3 reposts · 6 replies
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@rokhladnik @FlatCircleAds I can’t access your DM sir
63 views · 0 likes
· 0 reposts · 0 replies
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@rokhladnik @FlatCircleAds Need help with these open roles?
75 views · 0 likes
· 0 reposts · 0 replies
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@rokhladnik @FlatCircleAds Good day Rok ,I have someone to pitch for the Growth manager role but he’s based in Africa, do you mind if I introduce him to you?
101 views · 1 likes
· 0 reposts · 0 replies
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Hi team,
@FlatCircleAds is officially at full capacity until at least the beginning of October.
Which also means you’ll probably see fewer tweets from me for a while. My task list is looking slightly aggressive.
For brands that want to work with us, we now have a waiting list
4.7K views · 30 likes
· 1 reposts · 6 replies
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Against accounts of the same size
13 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.
Median views816this account924median for 10K–100K
Reach, %4.72%this account3.62%median for 10K–100K
Engagement, %1.04%this account1.52%median for 10K–100K
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 816 | 924 | 0.88× |
| Reach (views ÷ followers) | 4.72% | 3.62% | 1.30× |
| Engagement rate | 1.04% | 1.52% | 0.68× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
4.7K19 Aug
101
75
63
1.2K11 Sep
2.7K
84212 Sep
67213 Sep
3.6K14 Sep
77322 Sep
816
995
697
Last 13 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.79%19 Aug
0.99%
0.00%
0.00%
2.21%11 Sep
0.37%
2.02%12 Sep
1.04%13 Sep
0.93%14 Sep
1.29%22 Sep
1.47%
1.11%
1.58%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.
What the audience does
Likes67.7%130 in total
Reposts5.2%10 in total
Replies18.2%35 in total
Quotes0.5%1 in total
Bookmarks8.3%16 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
Followers by day
14 Sep
Daily snapshots since 14 Sep 2026; the dashed line is the starting count.
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