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Barry Schwartz

@rustybrick · New York · joined 11 Mar 2007

Search Geek

253 970Followers
2 127Following
171 975Posts total
12.7KViews on collected posts

Against accounts of the same size

9 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views1 474this account7 037median for 100K–1M
Reach, %0.58%this account2.88%median for 100K–1M
Engagement, %0.47%this account1.40%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post1 4747 0370.21×
Reach (views ÷ followers)0.58%2.88%0.20×
Engagement rate0.47%1.40%0.33×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.5K3 Sep
2.6K
2.6K
3.2K
64
60
102
1K4 Sep
1.6K

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.14%3 Sep
0.35%
0.42%
0.47%
1.56%
0.00%
1.96%
0.76%4 Sep
0.89%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.40%.

What the audience does

Likes64.2%43 in total
Reposts10.4%7 in total
Replies14.9%10 in total
Quotes3.0%2 in total
Bookmarks7.5%5 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Google has confirmed the issue with AI Mode using Gemini 3.8 Flash not linking and citing as it should - Google will fix it soon - story updated at https://t.co/6yTTQxrpEB 1.6K views · 8 likes · 4 reposts · 1 replies 04 Sep 2026 @rustybrick Hey -- thanks for flagging. This isn't working as intended, and we’ll roll out a fix soon. 1K views · 6 likes · 0 reposts · 1 replies 04 Sep 2026 @rustybrick Damn Barry you are getting good at editorial images. Hit this one with the Thanos snap. 102 views · 1 likes · 0 reposts · 1 replies 03 Sep 2026 @rustybrick This makes ChatGPT look increasingly serious as an advertising platform 60 views · 0 likes · 0 reposts · 0 replies 03 Sep 2026 @rustybrick Kinda wild seeing Google slowly change how news discovery works 64 views · 0 likes · 0 reposts · 1 replies 03 Sep 2026 ICYMI: Pages disappearing from Google News tab https://t.co/V7o13YsRpy https://t.co/CT7CjePqok 3.2K views · 12 likes · 1 reposts · 2 replies 03 Sep 2026 More ChatGPT Ads updates here from OpenAI https://t.co/S23tvA8Rnl 2.6K views · 10 likes · 0 reposts · 1 replies 03 Sep 2026 ICYMI: Google AI Mode using Gemini 3.8 Flash seems unfriendly for linking or citations https://t.co/6yTTQxrpEB https://t.co/pMs2QU5sL1 2.6K views · 5 likes · 1 reposts · 3 replies 03 Sep 2026 ICYMI: Google Merchant Center AI performance reports now also available in Australia, Canada, India & New Zealand https://t.co/DaNaQl2qu6 https://t.co/dHVZvs1WXm 1.5K views · 1 likes · 1 reposts · 0 replies 03 Sep 2026

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