Ben Smith ✓
@semaforben · Brooklyn, NY · joined 19 Oct 2007
Editor-in-chief of @semafor. Former @nytimes media columnist, @buzzfeednews EIC. "Traffic." bsmith@semafor.com, Signal semaforben.90
318 443Followers
3 976Following
145 762Posts total
538.7KViews on collected posts
Latest posts
Looking for new posts…
A key GOP Senator tells @burgessev she wants to make law around data centers https://t.co/0nAT8gJqTO
6.2K views · 5 likes
· 0 reposts · 0 replies
Open on X →
The 97th and most difficult Trump peace deal
12.8K views · 26 likes
· 3 reposts · 2 replies
Open on X →
YouTube cracks down on "ghost creators" after @maxwelltani report https://t.co/huYyzsi90M
17.3K views · 78 likes
· 13 reposts · 3 replies
Open on X →
I talked to Coefficient Giving's @albrgr about the coming, AI-funded philanthropy wave https://t.co/TZe1jLmkfc https://t.co/o1kbZiKCMY
12.6K views · 34 likes
· 5 reposts · 2 replies
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Who is the right person to explain micro dramas to us on Mixed Signals?
9.9K views · 10 likes
· 1 reposts · 17 replies
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@semaforben Honestly shocked that Beast audiences know what books are.
3 views · 0 likes
· 0 reposts · 0 replies
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@semaforben @maxwelltani Thanks to your publication for covering this, a very important issue.
13 views · 0 likes
· 0 reposts · 0 replies
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🚨🚨It's looking like Parnell, @ShelbyTalcott @nicholaswu12 report https://t.co/QSdWsUTGmy
12.3K views · 12 likes
· 9 reposts · 1 replies
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For all the talk of "dark money" and foreign influence, platform dynamics, audience incentives, human nature on X and everywhere else have driven far more political division
9.4K views · 29 likes
· 8 reposts · 1 replies
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@semaforben I wonder what an appearance on Mixed Signals about media business models over the years would do for my book Hot Type. (Hint)
277 views · 1 likes
· 0 reposts · 0 replies
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.@maxwelltani's latest glimpse into the abyss https://t.co/pQZpJqsP9d
7.2K views · 3 likes
· 0 reposts · 0 replies
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Update: With a push from MrBeast, the book has made it to a modest 12th on Amazon, which somehow makes it the #2 (of 5!) James Patterson books in the top 20
Publishing remains the most mysterious of the media businesses to me ... https://t.co/mB7CuJBXHl
19.4K views · 34 likes
· 2 reposts · 4 replies
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A big @maxwelltani investigation into a new force in American politics: Paid actors, AI texts, and divisive political videos at scale to make a buck
Totally amoral, and optimized for its audience -- now with the scale of AI and freelance platforms
https://t.co/Og5MH3UaMu https
17.5K views · 101 likes
· 32 reposts · 3 replies
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@semaforben i really doubt a large percentage of mr beast’s fans are literate
4.7K views · 107 likes
· 1 reposts · 0 replies
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@semaforben I've never seen a literal case of "you couldn't pay them to read it"
8.2K views · 257 likes
· 3 reposts · 0 replies
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@semaforben incredibly misguided project from the start but its gotta be humbling to jimmy that he couldnt even get 10,000 preorders for a book he made with a very famous author
8.5K views · 288 likes
· 1 reposts · 3 replies
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News from the publishing industry https://t.co/8X6S5tnccu
392.3K views · 2.9K likes
· 124 reposts · 38 replies
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Against accounts of the same size
18 posts from the last 90 days, next to the 100K–1M follower range. shown widely, but few of those viewers react.
Median views8 955this account5 983median for 100K–1M
Reach, %2.81%this account1.49%median for 100K–1M
Engagement, %0.31%this account0.93%median for 100K–1M
| Metric | This account | Median for 100K–1M | Ratio |
|---|---|---|---|
| Median views per post | 8 955 | 5 983 | 1.50× |
| Reach (views ÷ followers) | 2.81% | 1.49% | 1.89× |
| Engagement rate | 0.31% | 0.93% | 0.33× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
17.5K2 Sep
19.4K
7.2K
43
277
9.4K
12.3K
133 Sep
3
9.9K
12.6K
17.3K4 Sep
12.8K
6.2K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.78%2 Sep
0.22%
0.04%
0.00%
0.36%
0.40%
0.19%
0.00%3 Sep
0.00%
0.28%
0.33%
0.56%4 Sep
0.24%
0.08%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Likes82.0%3 906 in total
Reposts4.2%202 in total
Replies1.6%74 in total
Quotes2.2%106 in total
Bookmarks10.0%477 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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