Dr. Serkan Toto

@serkantoto · Tokyo (since 2004) & Singapore · joined 18 Nov 2007

CEO of Japan game industry consultancy https://t.co/B6KaakPo2y Advisor for unicorns @playco @AnimocaBrands etc. Ex-慶應義塾大学. 7-lingual. Never financial advice.

19 836Followers

558Following

23 212Posts total

46.1KViews on collected posts

Latest posts

Dr. Serkan Toto@serkantoto10 Sep

Kojima games have a strong platform marketing halo effect and are not about sales alone, but it seems the steep drop-off from DS1 to DS2 spooked Sony enough to cut him off. 18.8K views · 227 likes · 25 reposts · 36 replies Open on X →

Dr. Serkan Toto@serkantoto9 Sep

Nintendo stock today dropped -4% after the Zelda Direct yesterday. Investors believe with the release now fixed, short-term catalysts vanished. Now the hope is today's Direct, where I think only a Mario 3D teaser could sway them - my bet is that is not going to happen though. 5.3K views · 58 likes · 7 reposts · 10 replies Open on X →

Dr. Serkan Toto@serkantoto3 Sep

Includes comments from yours truly 3K views · 15 likes · 1 reposts · 1 replies Open on X →

Dr. Serkan Toto@serkantoto2 Sep

The Korean source referred to here does not suggest this but says Nexon wants to acquire rights to develop games based on Starcraft. Article in ENG: https://t.co/HFQWLmTaad Nexon has US$5B cash-on-hand+a history with Blizzard, so such a deal would not be a huge surprise. 1.8K views · 14 likes · 7 reposts · 0 replies Open on X →

Dr. Serkan Toto@serkantoto24 Mar

New company website: https://t.co/6ppu5HKMJa 17.3K views · 32 likes · 5 reposts · 6 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown to more people than peers of the same size.

Median views4 122this account924median for 10K–100K

Reach, %20.78%this account3.62%median for 10K–100K

Engagement, %1.28%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	4 122	924	4.46×
Reach (views ÷ followers)	20.78%	3.62%	5.74×
Engagement rate	1.28%	1.52%	0.84×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

17.3K24 Mar

1.8K2 Sep

3K3 Sep

5.3K9 Sep

18.8K10 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.25%24 Mar

1.15%2 Sep

0.58%3 Sep

1.42%9 Sep

1.53%10 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes69.1%346 in total

Reposts9.0%45 in total

Replies10.6%53 in total

Bookmarks11.4%57 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.