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Shannon Watts

@shannonrwatts

NYT bestselling author of FIRED UP; Founder Emerita, Moms Demand Action; Coach, speaker & community builder

545 366Followers
13 183Following
181 542Posts total
45.8KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 100K–1M follower range. reaches fewer people than peers, but engages them much harder.

Median views1 507this account4 116median for 100K–1M
Reach, %0.28%this account1.71%median for 100K–1M
Engagement, %7.25%this account1.47%median for 100K–1M
MetricThis accountMedian for 100K–1MRatio
Median views per post1 5074 1160.37×
Reach (views ÷ followers)0.28%1.71%0.16×
Engagement rate7.25%1.47%4.95×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

38K3 Sep
1.4K
298
607
2.2K
1.5K
1.7K

Last 7 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

7.35%3 Sep
8.12%
7.38%
7.25%
0.00%
3.72%
3.61%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.47%.

What the audience does

Likes77.3%2 453 in total
Reposts15.7%498 in total
Replies3.6%113 in total
Quotes0.9%27 in total
Bookmarks2.6%83 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

Followers by day

4 Sep

Daily snapshots since 04 Sep 2026; the dashed line is the starting count.

Latest posts

@shannonrwatts I don't think the whole party is moving in this direction, but I do think that's what's happening online. It's incredibly depressing. I just saw a lost another very prominent white male follower in the last few weeks. Then there's been other mainstreaming. It's dis 1.7K views · 60 likes · 2 reposts · 0 replies 03 Sep 2026 @shannonrwatts THANK YOU. It's an undercurrent that's going to seem subtle until it's very much not. Platner was an obvious red flag. But this week, AES decrying "cancel culture" sets off alarms for me, too. 1.5K views · 52 likes · 2 reposts · 2 replies 03 Sep 2026 @shannonrwatts They act indistinguishable from MAGA They adopted their tactics and are even going after the same targets: Democrats, especially democratic women and minorities. 2.2K views · 0 likes · 0 reposts · 0 replies 03 Sep 2026 @shannonrwatts That was such a special day at her home, with all of these amazing women in the room. Gloria Steinem’s legacy will live on through all of us. What a life well lived. ❤️ 607 views · 37 likes · 6 reposts · 1 replies 03 Sep 2026 @shannonrwatts @TeriDiperna Gloria Steinem was generational and an extraordinary woman. Growing up my mom followed her career and that’s how I first came to know who Steinem was. A renewed interest came during the launch of the Women’s March and that’s how my oldest daughter knew 298 views · 22 likes · 0 reposts · 0 replies 03 Sep 2026 @shannonrwatts I was born in 1955 and Gloria Steinem helped me rally/protest my high school (1970) to allow us to wear jeans/pants to school instead of skirts. She gave me courage to stand up for myself and others and that having equal rights was important for me in life. She 1.4K views · 92 likes · 12 reposts · 8 replies 03 Sep 2026 I was born in 1971, the year before Gloria Steinem helped launch Ms. magazine. It’s hard to explain to younger women what Ms. meant to those of us who grew up with it. It showed us women who were questioning the rules, challenging power, and refusing to accept that the world htt 38K views · 2.2K likes · 476 reposts · 102 replies 03 Sep 2026

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