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Shaun Eng

@shauneng · Work With Me 👉🏻 · joined 29 Aug 2014

Pushing buttons and sharing how we exploit buyer psychology to scale Ecom brands to 100k/day with FB Ads. FB Ads | Creative Strategy | CRO | Ecom 🐶

31 095Followers
330Following
23 589Posts total
445.6KViews on collected posts

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views9 892this account980median for 10K–100K
Reach, %31.81%this account3.27%median for 10K–100K
Engagement, %0.95%this account2.01%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post9 89298010.1×
Reach (views ÷ followers)31.81%3.27%9.73×
Engagement rate0.95%2.01%0.47×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

350.6K16 Feb
8.5K18 Feb
5K12 Apr
1K29 Oct
16.1K25 Aug
9.8K26 Aug
10K3 Sep
14K4 Sep
24.1K5 Sep
367
1.8K6 Sep
4.3K

Last 12 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.58%16 Feb
0.07%18 Feb
0.12%12 Apr
0.49%29 Oct
0.03%25 Aug
0.01%26 Aug
1.07%3 Sep
0.83%4 Sep
1.41%5 Sep
1.36%
0.28%6 Sep
1.48%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.01%.

What the audience does

Likes33.7%2 343 in total
Reposts2.4%167 in total
Replies2.4%168 in total
Quotes0.2%12 in total
Bookmarks61.4%4 271 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

If you want to outscale your competitors AND make more profit this Q4 Get stock to a local 3PL before December. NOW. After BFCM you're going to see a drop in performance, and everyone drops prices to keep sales going But with local fulfillment you can run "Free Express 4.3K views · 55 likes · 1 reposts · 6 replies 06 Sep 2026 · Open on X →
Check the podcast here: https://t.co/nTunlTvUeY 1.8K views · 5 likes · 0 reposts · 0 replies 06 Sep 2026 · Open on X →
@shauneng W 10x in 30 days 367 views · 4 likes · 0 reposts · 1 replies 05 Sep 2026 · Open on X →
This is Grayson. He manages over $200M/month in MRR Recently scaled a brand from $27K/day to $270K/day in 30 days by re-engineering unit economics while lifting AOV + LTV He's also the Finance coach for Evolve. Helped guys in Evolve Apex scale to $1M/day and $30M months Yet h 24.1K views · 294 likes · 17 reposts · 26 replies 05 Sep 2026 · Open on X →
So I've done a lot of different things, obviously agency, Ecom, info, etc Personally, I like physical products the most. Being able to be part of the process of the creation, having your product in hand is something that I enjoy Besides that, I'm not sure how much you can earn 14K views · 99 likes · 5 reposts · 13 replies 04 Sep 2026 · Open on X →
"What ratio should I test new angles vs iterate on proven winners?" I literally broke down the exact system here: https://t.co/A8aikTHxTB 10K views · 96 likes · 3 reposts · 8 replies 03 Sep 2026 · Open on X →
@shauneng % focus/execution on big swings vs medium swings vs small swings on whats already working good?? Fr example how many hook types / opening visuals / leads, stuff like that, would you test for 4-8 min vsls?? On good performers. Vs testing more completely new concepts o 9.8K views · 0 likes · 0 reposts · 0 replies 26 Aug 2026 · Open on X →
@shauneng Genuine question since you work with Ecom brands every day. Why Ecom? What do you personally love about the model? I come from more of a performance marketing/affiliate marketing mindset so Ive always looked at it differently. If someone becomes extremely good at med 16.1K views · 4 likes · 0 reposts · 1 replies 25 Aug 2026 · Open on X →
@shauneng When you say” 3 different hooks per creative” do you mean just visual hooks or you can change the hook completely with new wording and angels? 1K views · 5 likes · 0 reposts · 0 replies 29 Oct 2024 · Open on X →
@shauneng Thanks for sharing, found it valuable 5K views · 5 likes · 0 reposts · 1 replies 12 Apr 2024 · Open on X →
@shauneng 🐐 8.5K views · 5 likes · 0 reposts · 1 replies 18 Feb 2024 · Open on X →
I've never thought I'd do this...but here we go I thought if I shared this, I'd be giving away everything I know But it doesn't matter I figured out how to consistently make brands $1M/mth with Facebook Ads I decided to film a video on the exact blueprint we use to do it 350.6K views · 1.8K likes · 141 reposts · 111 replies 16 Feb 2024 · Open on X →

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