Shelly Palmer ✓

@shellypalmer · New York, NY · joined 23 Nov 2007

Prof of Advanced Media in Residence, Newhouse School, Syracuse University | CEO The Palmer Group | #ai #marketing #media

41 497Followers

2 515Following

66 199Posts total

2.1KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views382this account2 578median for 10K–100K

Reach, %0.92%this account7.77%median for 10K–100K

Engagement, %0.56%this account1.47%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	382	2 578	0.15×
Reach (views ÷ followers)	0.92%	7.77%	0.12×
Engagement rate	0.56%	1.47%	0.38×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

45431 Aug

350

4151 Sep

5012 Sep

3253 Sep

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.88%31 Aug

9.09%

1.43%

0.24%1 Sep

0.00%2 Sep

0.00%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.47%.

What the audience does

Likes63.6%7 in total

Reposts9.1%1 in total

Replies18.2%2 in total

Quotes9.1%1 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

https://t.co/Fen0gwqXIM 325 views · 0 likes · 0 reposts · 0 replies 03 Sep 2026 https://t.co/ssoYsR67L0 501 views · 0 likes · 0 reposts · 0 replies 02 Sep 2026 https://t.co/HvfokOffYf 415 views · 1 likes · 0 reposts · 0 replies 01 Sep 2026 Every enterprise has access to increasingly capable AI models. They’ll keep getting better, cheaper, and easier to switch between. So the models themselves aren’t much of a competitive advantage. So, what is? That’s one of the questions I’ll be discussing on September 9 with h 350 views · 3 likes · 1 reposts · 1 replies 31 Aug 2026 @shellypalmer the maintaining part is the one nobody budgets time for. i keep having to go back and fix workflows i built two months ago because something upstream changed. that's a real job now, not a side task 11 views · 1 likes · 0 reposts · 0 replies 31 Aug 2026 Your executives now have three jobs: the job you hired them to do, the job of creating new workflows and agents, and the job of maintaining the workflows and agents they have already built. The org charts, job descriptions, and performance reviews governing all three are https:// 454 views · 2 likes · 0 reposts · 1 replies 31 Aug 2026