Smithsonian ✓

@smithsonian · Washington, DC · joined 22 Mar 2008

We're not a museum. We're 21 of them! (Plus a zoo & 9 research centers.) Find visiting info at https://t.co/DUhPwllAU8 | Legal: https://t.co/m1RRg3okOi

2 222 936Followers

302Following

25 355Posts total

6.5MViews on collected posts

Against accounts of the same size

11 posts from the last 90 days, next to the 1M–10M follower range. reaches fewer people than peers, but engages them much harder.

Median views1 146this account19 147median for 1M–10M

Reach, %0.05%this account0.80%median for 1M–10M

Engagement, %3.48%this account1.65%median for 1M–10M

Metric	This account	Median for 1M–10M	Ratio
Median views per post	1 146	19 147	0.06×
Reach (views ÷ followers)	0.05%	0.80%	0.06×
Engagement rate	3.48%	1.65%	2.11×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

19.1K26 Jan

22.2K28 Jan

28.1K16 Mar

314.7K6 Jul

1.1K7 Jul

6M21 Jul

374

7.2K

665

260

14022 Jul

543

15.6K6 Aug

13.8K7 Aug

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.55%26 Jan

1.30%28 Jan

1.84%16 Mar

4.51%6 Jul

6.54%7 Jul

0.76%21 Jul

3.48%

5.03%

9.62%

2.69%

2.14%22 Jul

10.50%

0.28%6 Aug

0.96%7 Aug

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.65%.

What the audience does

Likes72.4%44 890 in total

Reposts19.2%11 927 in total

Replies6.3%3 885 in total

Quotes2.1%1 296 in total

Bookmarks0.0%24 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Today, Aug. 7, Smithsonian museums and locations on the National Mall are open. We look forward to seeing you! Plan your visit: https://t.co/TI6nGLiv1M https://t.co/kAuWcb7kH2 13.8K views · 40 likes · 60 reposts · 31 replies 07 Aug 2026 Today, Aug. 6, the following Smithsonian locations on the National Mall are closed due to a mechanical issue: @SmithsonianNMAI, @hirshhorn, @NatAsianArt, @si_africanart, the Smithsonian Castle, Arts and Industries Building, and the Ripley Center. We will share updates at 15.6K views · 19 likes · 16 reposts · 7 replies 06 Aug 2026 @smithsonian You are racist idiots. 543 views · 55 likes · 0 reposts · 2 replies 22 Jul 2026 @smithsonian @NationalZoo You want to be ashamed of yourself, you bigots! 140 views · 3 likes · 0 reposts · 0 replies 22 Jul 2026 @smithsonian @NationalZoo Smithsonian is shitsonian 260 views · 7 likes · 0 reposts · 0 replies 21 Jul 2026 @smithsonian @smithsonian is this shit real? https://t.co/AZkfSak6pz 665 views · 57 likes · 5 reposts · 2 replies 21 Jul 2026 @EricLDaugh The wonderful chart from the Smithsonian attacking whiteness. https://t.co/NzE1UaQegA 7.2K views · 273 likes · 61 reposts · 19 replies 21 Jul 2026 @smithsonian @NationalZoo https://t.co/I5ylNEB7Pj 374 views · 11 likes · 1 reposts · 1 replies 21 Jul 2026 Smithsonian's "white supremacy" list: ✅ individualism, self-reliance ✅ nuclear family structures ✅ rational, linear thinking ✅ work before you play ✅ plan for the future ✅ protect property ✅ avoid conflicts ✅ manage time ✅ be polite https://t.co/rDTU6m6Lpf 6M views · 34.5K likes · 8.6K reposts · 2K replies 21 Jul 2026 @smithsonian Accountability now. https://t.co/fsd5UR1m15 1.1K views · 72 likes · 2 reposts · 1 replies 07 Jul 2026 "A sweeping new White House report concluded that the Smithsonian Institution’s National Museum of American History (NMAH) has become a taxpayer-backed institution of 'ideological capture' and 'extreme political activism.'" https://t.co/foAsSoPoaB 314.7K views · 9.6K likes · 2.9K reposts · 1.5K replies 06 Jul 2026 Due to inclement weather, today, Monday, Mar. 16, Smithsonian museums in the DC area including our National Zoo will close at 2 p.m. ET. For updates, visit our website. https://t.co/dTRIrmpUDJ 28.1K views · 82 likes · 175 reposts · 259 replies 16 Mar 2026 Museums and research centers in the Washington, DC, area are open today, Wednesday, Jan. 28, at their regularly scheduled times. Our National Zoo will open at 10 a.m. Some museums may offer limited menus in their cafes. Plan your visit: https://t.co/SCCmB06Qmt Our @NationalZoo h 22.2K views · 165 likes · 50 reposts · 65 replies 28 Jan 2026 The National Zoo and Smithsonian museums in the Washington, DC, area are closed on Tuesday, Jan. 27, due to inclement weather. We welcome you to explore https://t.co/dTRIrmpUDJ where we are always open. Image: Our National Museum of African American History and Culture is http 19.1K views · 58 likes · 21 reposts · 25 replies 26 Jan 2026