Fraser Cottrell | Ad Creative For Meta & TikTok ✓

@sourfraser · Find out more 👉 · joined 16 Sep 2008

Scaling ecom brands with high-performance ad creative 🚀 Making over 700 creatives every month. Book now 👉 https://t.co/2CW9Xi5nEc

35 996Followers

976Following

118 495Posts total

74.1KViews on collected posts

Against accounts of the same size

7 posts from the last 90 days, next to the 10K–100K follower range. below its peers on both reach and engagement.

Median views853this account964median for 10K–100K

Reach, %2.37%this account3.25%median for 10K–100K

Engagement, %1.07%this account2.01%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	853	964	0.88×
Reach (views ÷ followers)	2.37%	3.25%	0.73×
Engagement rate	1.07%	2.01%	0.53×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

53717 May

511

446

922

847

139

904

2K5 Sep

2.9K

3.4K6 Sep

186

483

853

Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.37%17 May

0.59%

0.22%

0.12%

0.72%

0.55%

2.70%5 Sep

1.14%

0.30%6 Sep

1.08%

1.66%

0.59%

0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.01%.

What the audience does

Likes51.9%287 in total

Reposts2.0%11 in total

Replies12.5%69 in total

Quotes0.4%2 in total

Bookmarks33.3%184 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

@sourfraser @cremieuxrecueil is using it to try and find scientific papers that are actually wrong 44 views · 0 likes · 0 reposts · 0 replies 06 Sep 2026 · Open on X →

new youtube video that's a little different to what I usually do. give it a watch here, and I'd appreciate it. https://t.co/g5z0u5Vugx https://t.co/oLjFLh9s0A 853 views · 4 likes · 0 reposts · 1 replies 06 Sep 2026 · Open on X →

@sourfraser making skills from my manual work for creating ads i have been able to do automation which do quality check also on videos generated, images, landing pages etc... 483 views · 5 likes · 0 reposts · 3 replies 06 Sep 2026 · Open on X →

@sourfraser Idk mate but tried few things on astra and is shit. Also fable 5.1 pretty disappointed to be honest, eating token like crazy but not that great outcome. 186 views · 1 likes · 0 reposts · 1 replies 06 Sep 2026 · Open on X →

What are people using astra for that’s actually useful? 3.4K views · 6 likes · 0 reposts · 4 replies 06 Sep 2026 · Open on X →

“We need to make more ads” “Push more volume out” Okay...but do you know how much you should be aiming for?? The answer changes drastically depending on what you're spending, so here's the breakdown (save it, refer back to it before you waste a penny): https://t.co/LaWlDIek9H 2.9K views · 27 likes · 0 reposts · 5 replies 05 Sep 2026 · Open on X →

You don’t need more ads. You need better ads. 2K views · 40 likes · 3 reposts · 10 replies 05 Sep 2026 · Open on X →

My ads have spent over $300m Brands like Chomps, Aloha, Nailboo and Govee trust me to make their creative. The results are wild. An average drop of 40% in CPA Want results like this? If you spend over $70K/mo on ads you should apply and see if you're a good fit - 904 views · 2 likes · 0 reposts · 3 replies 17 May 2025 · Open on X →

@sourfraser Great team, great work. Good luck man 139 views · 1 likes · 0 reposts · 0 replies 17 May 2025 · Open on X →

This one had an incredibly high CTR and hold rate Leading with industry insider info creates instant engagement, people love feeling like they've uncovered a secret. The comparison against "big three" brands gives viewers a villain to rally against, making their choice feel htt 847 views · 1 likes · 0 reposts · 0 replies 17 May 2025 · Open on X →

Another winning ad for a number of weeks. The surprise element combined with genuine reaction shots creates a FOMO effect that's hard to resist. We kept the focus on the customisation rather than tech specs, emotions sell, and features just justify. https://t.co/hldMcN7FZQ 922 views · 1 likes · 0 reposts · 1 replies 17 May 2025 · Open on X →

Narrative video and a new style we tested Personifying the "old way" with humour makes the benefits of the new product instantly clear. We've found that creative storytelling drives way more engagement compared to standard feature showcases. https://t.co/S0bmL2q5RW 446 views · 0 likes · 0 reposts · 1 replies 17 May 2025 · Open on X →

New winning style for the brand Problem → solution → unique benefit → gentle CTA Works every time for consumables. Highlighting the reduced sugar gives health-conscious viewers permission to indulge. https://t.co/oks6oIbLX4 511 views · 2 likes · 0 reposts · 1 replies 17 May 2025 · Open on X →

Knocked the old winner off the top spot after a couple of weeks. Building scarcity ("always sells out") alongside quality differentiators is what took this from good to great. Showing the founder creates trust that mass-produced alternatives simply can't match. https://t.co/467 537 views · 1 likes · 0 reposts · 1 replies 17 May 2025 · Open on X →

45% hook rate and high hold rate Creating a "shared moment" between people makes viewers feel like they're getting insider info. This format crushes because it leverages natural curiosity; people can't help but want to know what others are excited about. https://t.co/RIDRZLEVH 616 views · 0 likes · 0 reposts · 1 replies 17 May 2025 · Open on X →

50% hook rate in both the UK and USA Simulating a real-world conversation creates instant relatability that typical product showcases can't match. Pattern interrupts in the first 3 seconds are everything for stopping the scroll. https://t.co/Inf703flTM 695 views · 3 likes · 0 reposts · 1 replies 17 May 2025 · Open on X →

New content style that unlocked scale for the brand We doubled down on direct comparison rather than just features to create a clearer choice. The environmental angle gives customers the social validation they need to justify the higher price point. https://t.co/mf9jSGBa5I 828 views · 1 likes · 0 reposts · 1 replies 17 May 2025 · Open on X →

Over 200K of profitable ad spend We created a narrative around taste that makes viewers feel like they're missing out. The more you can make your product feel like a lifestyle upgrade, the easier it sells. https://t.co/inkkDej5MW 888 views · 4 likes · 0 reposts · 1 replies 17 May 2025 · Open on X →

Top ad in the account after 1 week The key was positioning the product as the solution to an endless problem cycle, not just another foot file. We found that showing instant transformation creates massive purchase intent. https://t.co/n0e96TC7L8 1.1K views · 11 likes · 0 reposts · 1 replies 17 May 2025 · Open on X →

We've generated over 300 million views and £150m+ in revenue this year alone with our creatives. My team at Fraggell has been putting in the work lately, and the numbers are proof of it. Live Portfolio Thread 🧵 55.9K views · 177 likes · 8 reposts · 33 replies 17 May 2025 · Open on X →