The Spirits Business
@spiritsbusiness · London, UK · joined 04 Feb 2011
The world's leading international magazine for the spirits trade. Breaking news, features and events. Follow @SpiritsMasters for The Global Spirits Masters.
Latest posts
Against accounts of the same size
5 posts from the last 90 days, next to the 10K–100K follower range. reaches fewer people than peers of the same size.
| Metric | This account | Median for 10K–100K | Ratio |
|---|---|---|---|
| Median views per post | 376 | 1 102 | 0.34× |
| Reach (views ÷ followers) | 0.58% | 3.95% | 0.15× |
| Engagement rate | 0.00% | 1.66% | 0.00× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.66%.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
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