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Steven A. Cook

@stevenacook · Washington, DC · joined 01 Nov 2010

Eni Enrico Mattei senior fellow for MENA @CFR_org. Big NY sports & pizza guy. Goofy dad. I'd rather be skiing. My own opinions. RTs ≠endorsement.

51 437Followers
793Following
41 702Posts total
25.7KViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views3 333this account1 195median for 10K–100K
Reach, %6.48%this account3.80%median for 10K–100K
Engagement, %0.28%this account2.00%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post3 3331 1952.79×
Reach (views ÷ followers)6.48%3.80%1.71×
Engagement rate0.28%2.00%0.14×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

10.5K11 Jun
4.2K3 Sep
1.7K
2K
4.9K5 Sep
2.4K

Last 6 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.17%11 Jun
0.26%3 Sep
0.18%
0.50%
0.30%5 Sep
1.40%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 2.00%.

What the audience does

Likes66.7%64 in total
Reposts15.6%15 in total
Replies9.4%9 in total
Quotes3.1%3 in total
Bookmarks5.2%5 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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