Sunny Bindra ✓

@sunnysunwords · Kenya, and everywhere · joined 20 Oct 2010

Strategy. Leadership. Meaning. Author of The Bigger Deal. New book: The X in CX. In bookstores and online.

400 643Followers

254Following

74 601Posts total

22.5KViews on collected posts

Latest posts

Sunny Bindra ✓@sunnysunwords12 Sep

“Never advise anyone to go to war or to marry.” Spanish proverb 6.5K views · 62 likes · 17 reposts · 0 replies Open on X →

Sunny Bindra ✓@sunnysunwords4 Sep

In England they call regular tea “English Breakfast.” It’s neither English nor drunk only at breakfast. They should be compelled to call it “Kenyan all-day tea.” 😆 3.2K views · 9 likes · 7 reposts · 1 replies Open on X →

Sunny Bindra ✓@sunnysunwords1 Sep

😆 via @nocontextbrits https://t.co/MAxtf3VHkw

2.1K views · 6 likes · 3 reposts · 0 replies Open on X →

Sunny Bindra ✓@sunnysunwords30 Aug

“Inconvenience regretted” https://t.co/2Uv9AN0bNH 4.7K views · 2 likes · 0 reposts · 0 replies Open on X →

Sunny Bindra ✓@sunnysunwords21 Feb

#thexincx by its readers! Here’s all the chatter. In bookstores and online. #cx #customerexperience https://t.co/e5VAdp7Vz2

0:55

6K views · 3 likes · 2 reposts · 0 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 100K–1M follower range. below its peers on both reach and engagement.

Median views3 946this account6 277median for 100K–1M

Reach, %0.98%this account1.78%median for 100K–1M

Engagement, %0.48%this account1.12%median for 100K–1M

Metric	This account	Median for 100K–1M	Ratio
Median views per post	3 946	6 277	0.63×
Reach (views ÷ followers)	0.98%	1.78%	0.55×
Engagement rate	0.48%	1.12%	0.43×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

6K21 Feb

4.7K30 Aug

2.1K1 Sep

3.2K4 Sep

6.5K12 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.08%21 Feb

0.04%30 Aug

0.43%1 Sep

0.53%4 Sep

1.22%12 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 1.12%.

What the audience does

Likes64.1%82 in total

Reposts22.7%29 in total

Replies0.8%1 in total

Bookmarks12.5%16 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.