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Tom Mills

@ta_mills · South London and Birmingham · joined 07 Jul 2013

Public sociologist & socialist. Interested in elites, knowledge & communication. Author of 'The BBC: Myth of a Public Service'.

26 775Followers
3 584Following
31 531Posts total
12KViews on collected posts

Latest posts

Thanks to @BrawnJourno for having @danhind & me on to discuss our forthcoming book with @TMChivers on mutualising the BBC. https://t.co/ycgSNCwvoP 1.6K views · 15 likes · 8 reposts · 0 replies Open on X →
@ta_mills 😂😂😂 41 views · 0 likes · 0 reposts · 0 replies Open on X →
@jemgilbert Sounds too cynical but is completely correct. Been saying it for years. 519 views · 11 likes · 0 reposts · 1 replies Open on X →
.@jemgilbert has repeatedly pointed out that the Starmer faction have no interest in politics except as a sphere for their own career advancement. 1.1K views · 24 likes · 6 reposts · 1 replies Open on X →
As shocked as everyone at the BBC that the former PM - universally known to be a decent man, & not a fraud - is leaving Parliament to cash in on his time in office. 3.1K views · 168 likes · 30 reposts · 3 replies Open on X →
A really useful summary of research on genetics & 'race' from @SashaGusevPosts inc. a detailed section on 'The heritability of IQ test performance' (linked). Quite technical, but you should be able to get the gist of it with a bit of persistence. https://t.co/vKtCGU27lW 962 views · 2 likes · 0 reposts · 1 replies Open on X →
@ta_mills @orbooks 100% agree with the title! 30 views · 1 likes · 0 reposts · 0 replies Open on X →
@orbooks Available to pre-order now: https://t.co/6EQr3JH7OT 302 views · 4 likes · 0 reposts · 1 replies Open on X →
DEMOCRATISE OR DIE A bold plan to save the BBC by democratising it, coming soon from @orbooks. https://t.co/kKMhuFTaNV 3.3K views · 74 likes · 22 reposts · 2 replies Open on X →
All for Washington terrorising civilian populations around the world. But will it work? 1.1K views · 6 likes · 0 reposts · 0 replies Open on X →

Against accounts of the same size

10 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, stronger reaction than most.

Median views1 012this account924median for 10K–100K
Reach, %3.78%this account3.62%median for 10K–100K
Engagement, %1.98%this account1.52%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 0129241.09×
Reach (views ÷ followers)3.78%3.62%1.04×
Engagement rate1.98%1.52%1.30×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

1.1K21 Aug
3.3K26 Aug
302
3027 Aug
96229 Aug
3.1K1 Sep
1.1K
519
41
1.6K3 Sep

Last 10 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.57%21 Aug
3.00%26 Aug
1.66%
3.33%27 Aug
0.31%29 Aug
6.55%1 Sep
2.87%
2.31%
0.00%
1.49%3 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes76.2%305 in total
Reposts16.5%66 in total
Replies2.2%9 in total
Quotes0.5%2 in total
Bookmarks4.5%18 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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