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MIT Technology Review

@techreview · Cambridge, MA · joined 11 Aug 2008

Our in-depth reporting on innovation reveals and explains what’s really happening now to help you know what’s coming next.

1 161 789Followers
3 172Following
123 081Posts total
148.3KViews on collected posts

Against accounts of the same size

5 posts from the last 90 days, next to the 1M–10M follower range. shown widely, but few of those viewers react.

Median views9 896this account13 914median for 1M–10M
Reach, %0.85%this account0.59%median for 1M–10M
Engagement, %0.08%this account1.58%median for 1M–10M
MetricThis accountMedian for 1M–10MRatio
Median views per post9 89613 9140.71×
Reach (views ÷ followers)0.85%0.59%1.44×
Engagement rate0.08%1.58%0.05×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

106.1K19 Nov
15821 Nov
3861 Jan
28811 Mar
9.9K3 Sep
10.9K
8.2K4 Sep
12.3K
6

Last 9 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.29%19 Nov
1.90%21 Nov
0.52%1 Jan
0.69%11 Mar
0.06%3 Sep
0.08%
0.10%4 Sep
0.08%
0.00%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 1M–10M accounts is 1.58%.

What the audience does

Likes31.6%119 in total
Reposts38.2%144 in total
Replies18.3%69 in total
Quotes3.7%14 in total
Bookmarks8.2%31 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

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