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The Air Current

@theaircurrent · The Sky · joined 30 Jan 2016

Data-driven reporting & analysis on the business, technology and strategy of flying. There’s always an aviation angle.

25 880Followers
291Following
3 302Posts total
72.1KViews on collected posts

Latest posts

GE's Larry Culp explains what’s behind his mega acquisition of a key castings supplier https://t.co/fnt4hLdjOj (via @jonostrower & Julie Johnsson) #staycurrent 1.4K views · 6 likes · 2 reposts · 1 replies Open on X →
How the Pentagon is adapting its Pacific fuel strategy for island-hopping warfare https://t.co/GliSyiJQX1 (via @__cjohnston__) #staycurrent 2.6K views · 1 likes · 1 reposts · 0 replies Open on X →
U.S. Navy begins search for its first tranche of ‘loyal wingman’ uncrewed fighters https://t.co/6rCq6DEfsx (via @__cjohnston__) #staycurrent 1.8K views · 4 likes · 2 reposts · 1 replies Open on X →
NTSB Vice Chair Michael Graham will retire from safety board on Oct. 2 https://t.co/7fOI3liNkj (via TAC/Intel) 1.4K views · 2 likes · 0 reposts · 1 replies Open on X →
Your new place to start when keeping on top of the latest in aviation, defense and space. We're proud to launch Airflow powered by @HypeAviation. A live, searchable 30-day feed of global news from hundreds of sources all in one place. https://t.co/s2DveLqkEA 64.9K views · 41 likes · 10 reposts · 2 replies Open on X →

Against accounts of the same size

4 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views1 600this account1 041median for 10K–100K
Reach, %6.18%this account3.78%median for 10K–100K
Engagement, %0.30%this account1.69%median for 10K–100K
MetricThis accountMedian for 10K–100KRatio
Median views per post1 6001 0411.54×
Reach (views ÷ followers)6.18%3.78%1.64×
Engagement rate0.30%1.69%0.18×

Others in this range →   Compare with another account →   How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

64.9K9 May
1.4K28 Aug
1.8K1 Sep
2.6K3 Sep
1.4K9 Sep

Last 5 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

0.08%9 May
0.21%28 Aug
0.39%1 Sep
0.08%3 Sep
0.64%9 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.69%.

What the audience does

Likes58.7%54 in total
Reposts16.3%15 in total
Replies5.4%5 in total
Quotes1.1%1 in total
Bookmarks18.5%17 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

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