tobi lutke ✓

@tobi · Canada · joined 21 Jan 2007

Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist. + qmd !

501 181Followers

2 230Following

9 527Posts total

19.6MViews on collected posts

Against accounts of the same size

6 posts from the last 90 days, next to the 100K–1M follower range. shown to more people than peers of the same size.

Metric	This account	Median for 100K–1M	Ratio
Median views per post	104 010	22 338	4.66×
Reach (views ÷ followers)	20.75%	6.70%	3.10×
Engagement rate	1.04%	1.18%	0.89×

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Latest posts

That’s right: “Economic sovereignty is built long before a trade negotiation begins. It happens when someone starts a company in Toronto rather than moving it to Silicon Valley. When that company can raise enough capital to remain Canadian. When it scales from 100 employees to 57.6K views · 1.5K likes · 149 reposts · 67 replies 02 Sep 2026 What a week for new ai models. Muse 1.3 looks very strong! 28.4K views · 458 likes · 14 reposts · 21 replies 02 Sep 2026 Exactly. And that highly motivated and skilled engineering team is looking for more top folks. https://t.co/i9SUdYDC1i 93.4K views · 395 likes · 7 reposts · 12 replies 02 Sep 2026 Btw we open sourced the core infra piece that makes these self improving loops possible. https://t.co/4KvIoFtGE8 331.3K views · 4K likes · 220 reposts · 90 replies 01 Sep 2026 Impressive stuff. Note the change over a 1-week timeframe. This still takes a highly skilled and motivated engineering team to do something like this, but the tools are there. I am guessing this category of work will continue to get more approachable to the 'median' 114.6K views · 155 likes · 1 reposts · 6 replies 01 Sep 2026 Training tiny models for special purpose use cases works so incredibly well if you have a great self improving recursive flywheel. Shopify ML team is on fire. finetuned 0.8b model beats GPT 5.6-sol xhigh in this very specialized task. https://t.co/w6OCWyWRi5 1.1M views · 7.9K likes · 480 reposts · 290 replies 01 Sep 2026 Yea that was a fun one. Thank you for celebrating the glory of entrepreneurship, David. 993.3K views · 1.3K likes · 84 reposts · 146 replies 20 Jan 2026 My conversation with Tobi Lütke (@tobi), co-founder and CEO of Shopify. 0:00 Companies as Social Technology 5:27 The Value of Reading Books: Cheat Codes for Life 7:28 Post-IPO Crisis: Cosplaying as a CEO 7:54 Competition vs Rivalry: The Power of Healthy Competition 16:02 COVID h 16.9M views · 4.9K likes · 464 reposts · 137 replies 18 Jan 2026

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