tobi lutke ✓
@tobi · Canada · joined 21 Jan 2007
Shopify CEO by day, Dad in evening, hacker at night, Aspiring comprehensivist. + qmd !
512 339Followers
2 240Following
9 671Posts total
30.4MViews on collected posts
Latest posts
Looking for new posts…
@tobi that little guy looks way too excited to have access to my wallet
6.6K views · 132 likes
· 0 reposts · 3 replies
Open on X →
@tobi Going opposite of Amazon is probably the right call tbh
3.4K views · 83 likes
· 0 reposts · 0 replies
Open on X →
@tobi we did something similar but for books https://t.co/brfDnrPcqp
14.7K views · 391 likes
· 1 reposts · 18 replies
Open on X →
@tobi Much better use of space than bottles of wine
No one drinks these days anyway
21.6K views · 433 likes
· 1 reposts · 23 replies
Open on X →
Our house in Toronto had this fancy glassed wine cellar, but we are not big wine drinkers.
Anyways, it had good climate control so here is my rack cellar. https://t.co/NW5DgjIuIF
1.9M views · 28.7K likes
· 913 reposts · 1.2K replies
Open on X →
@tobi I like the quote "In business you only need to be right 30% of the time, but you need to be decisive 100% of the time."
Wrong 3 times in a row but acting quickly? You'll get to a solution at least 10x faster than trudging carefully to "avoid making any bad calls"
6.1K views · 94 likes
· 3 reposts · 1 replies
Open on X →
@tobi if my boss sent me his self-reflection podcast i'd blow my brains out
4K views · 111 likes
· 0 reposts · 2 replies
Open on X →
@tobi I also think it’s a healthy culture where you can make decisions and walk back from it, and not be chained to decisions which are not valid today!
Kudos on that! Also hoping someday Context (the podcast) becomes public
4.2K views · 55 likes
· 1 reposts · 3 replies
Open on X →
@tobi Did you ever see senior, opinionated people leave the company because of top-down technical decisions?
Senior people are usually fine being told what needs to be achieved, but much less fine being told how to achieve it
What lets Shopify make calls like this without losin
10K views · 50 likes
· 0 reposts · 5 replies
Open on X →
Yep. Except:
1. This was about important internal tools. The team was stuck in some architecture nightmare of their own doing (writing it in rails but headless, with graphql api, and a SPA react app, constantly needing frontend engineers for changes). I call this kind of thing
1.1M views · 6.4K likes
· 229 reposts · 311 replies
Open on X →
just leaving this here https://t.co/XVsEMcQnAM
1.5M views · 6.5K likes
· 159 reposts · 175 replies
Open on X →
I always liked nethack. This 42 year old marvel is one of the deepest adventure games ever made. It also looks like crap, at least out of the box.
GPT6 Astra made a headless version for me. You can now use its brain as a library or as mcp or via javascript library.
Meet
10.4K views · 123 likes
· 6 reposts · 3 replies
Open on X →
I always liked nethack. This 42 year old marvel is one of the deepest adventure games ever made. It also looks like crap, at least out of the box.
GPT6 Astra made a headless version for me. You can now use its brain as a library or as mcp or via javascript library.
Meet
6.6K views · 54 likes
· 1 reposts · 10 replies
Open on X →
I hope there are some nethack fans following me
14.6K views · 93 likes
· 0 reposts · 15 replies
Open on X →
Looking forward to seeing these in Toronto
136K views · 2.7K likes
· 65 reposts · 145 replies
Open on X →
That’s right:
“Economic sovereignty is built long before a trade negotiation begins. It happens when someone starts a company in Toronto rather than moving it to Silicon Valley. When that company can raise enough capital to remain Canadian. When it scales from 100 employees to
138.4K views · 2.8K likes
· 293 reposts · 126 replies
Open on X →
What a week for new ai models. Muse 1.3 looks very strong!
65.7K views · 1K likes
· 33 reposts · 38 replies
Open on X →
Exactly. And that highly motivated and skilled engineering team is looking for more top folks. https://t.co/i9SUdYDC1i
93.4K views · 395 likes
· 7 reposts · 12 replies
Open on X →
Btw we open sourced the core infra piece that makes these self improving loops possible. https://t.co/4KvIoFtGE8
331.3K views · 4K likes
· 220 reposts · 90 replies
Open on X →
Impressive stuff. Note the change over a 1-week timeframe.
This still takes a highly skilled and motivated engineering team to do something like this, but the tools are there.
I am guessing this category of work will continue to get more approachable to the 'median'
114.6K views · 155 likes
· 1 reposts · 6 replies
Open on X →
just a screenshot from a slide of a product review session. Thought it was remarkable enough to share.
50.1K views · 403 likes
· 5 reposts · 11 replies
Open on X →
@tobi Are we really just rediscovering "machine learning" from first principles?
10.6K views · 190 likes
· 1 reposts · 3 replies
Open on X →
Training tiny models for special purpose use cases works so incredibly well if you have a great self improving recursive flywheel. Shopify ML team is on fire.
finetuned 0.8b model beats GPT 5.6-sol xhigh in this very specialized task. https://t.co/w6OCWyWRi5
1.6M views · 8.5K likes
· 544 reposts · 312 replies
Open on X →
I just shared this post with river to see what she thinks. This was her reaction. https://t.co/vO6K3sO9ZP
43.8K views · 172 likes
· 10 reposts · 16 replies
Open on X →
@tobi Does River have a memory system based on markdown files and qmd? Would love to read more about her architecture in general!
13K views · 17 likes
· 0 reposts · 1 replies
Open on X →
Against accounts of the same size
27 posts from the last 90 days, next to the 100K–1M follower range. shown far beyond its own audience, and the audience reacts.
Median views21 579this account5 983median for 100K–1M
Reach, %4.21%this account1.49%median for 100K–1M
Engagement, %1.31%this account0.93%median for 100K–1M
| Metric | This account | Median for 100K–1M | Ratio |
|---|---|---|---|
| Median views per post | 21 579 | 5 983 | 3.61× |
| Reach (views ÷ followers) | 4.21% | 1.49% | 2.83× |
| Engagement rate | 1.31% | 0.93% | 1.41× |
Others in this range → Compare with another account → How these benchmarks are built →
Growth & engagement
How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.
Views per post
1.5M10 Sep
1.1M11 Sep
10K
4.2K
4K
6.1K
8.1K12 Sep
1.9M18 Sep
56.3K
21.6K
14.7K
3.4K21 Sep
4.1K
6.6K
Last 14 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.
Engagement rate per post
0.46%10 Sep
0.63%11 Sep
0.55%
1.39%
2.80%
1.60%
1.87%12 Sep
1.64%18 Sep
0.70%
2.12%
2.80%
2.46%21 Sep
1.01%
2.07%
Reactions — likes, reposts, replies and quotes — divided by views. Median for 100K–1M accounts is 0.93%.
What the audience does
Likes69.7%72 411 in total
Reposts3.0%3 162 in total
Replies2.7%2 769 in total
Quotes0.8%821 in total
Bookmarks23.8%24 757 in total
Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.
The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.
Similar accounts
الراي ✓
@AlraiMediaGroup
1M followers
· 596.8K posts
Clemson Football ✓
@ClemsonFB
1M followers
· 31.8K posts
Fella Precious Makafui ✓
@fellamakafui_
1M followers
· 5.1K posts
Filipe Barros ✓
@filipebarrost
1M followers
· 7.2K posts
Vancouver Canucks ✓
@Canucks
1M followers
· 113.5K posts
Mark Sheppard ✓
@Mark_Sheppard
1M followers
· 27.3K posts
UtdDistrict ✓
@UtdDistrict
1M followers
· 124.4K posts
Z李 🇺🇦 NO WAR 🕊 ✓
@ShinjukuSokai
1M followers
· 58K posts