Tom Coates

@tomcoates · San Francisco, CA · joined 15 Nov 2006

New product strategy & development. BBC, Yahoo, Time Out, Nokia, Jawbone, Wired & Eero. Founded some stuff. Elsewhere: tomcoates@me.dm / https://t.co/h2AAT5beco

38 372Followers

1 030Following

270 103Posts total

36.3KViews on collected posts

Latest posts

Tom Coates@tomcoates20 Sep

If you want to know why visitors to San Francisco think the city is awful when the vast, vast, vast majority of people who live here just don't (and where the metrics would indicate it isn't) then this might help: https://t.co/zFEUKswMaI 477 views · 0 likes · 1 reposts · 0 replies Open on X →

Tom Coates@tomcoates18 Aug

I pop in here every so often and … I mean, you guys here can feel the Overton window you’re operating in getting more and more right wing, right? You’re aware that’s happening? 986 views · 9 likes · 0 reposts · 3 replies Open on X →

Tom Coates@tomcoates7 Aug

From my experience over the last 48 hours, if you say the slightest pro-.trans rights thing here then you’ll get harassed and abusive comments for the next two days. Which leads me to believe most of you are either against trans people or aren’t fighting for their rights. 9.5K views · 37 likes · 7 reposts · 0 replies Open on X →

Tom Coates@tomcoates6 Aug

I've turned off replies here from people I don't know, because so far the repliers have been a shitty bunch of assholes. If you want to express those views, you are more than welcome to do so on Bluesky - as I said above - where the crowd is a little less ... bigoted. 581 views · 6 likes · 0 reposts · 0 replies Open on X →

Tom Coates@tomcoates6 Aug

Good thread. 1.4K views · 4 likes · 0 reposts · 7 replies Open on X →

Tom Coates@tomcoates5 Aug

@tomcoates Separating men and women’s spaces isn’t segregation. It’s safeguarding. Because men do bad things to women. 906 views · 120 likes · 1 reposts · 1 replies Open on X →

Tom Coates@tomcoates5 Aug

If any of you feel like yelling about this to me, you can join me over at BlueSky where people who aren’t anti-trans bigots tend to congregate. 2.6K views · 35 likes · 1 reposts · 31 replies Open on X →

Tom Coates@tomcoates5 Aug

Well done Britain on instituting segregation for trans people for the first time in my life. Definitely very impressive that you managed to elect a nominally left wing government and then turn back LGBTQA+ rights about twenty years. 19.8K views · 636 likes · 78 reposts · 192 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. ordinary reach for its size, weaker reaction than most.

Median views1 206this account1 001median for 10K–100K

Reach, %3.14%this account3.95%median for 10K–100K

Engagement, %1.12%this account1.55%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	1 206	1 001	1.21×
Reach (views ÷ followers)	3.14%	3.95%	0.80×
Engagement rate	1.12%	1.55%	0.73×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

19.8K5 Aug

2.6K

906

1.4K6 Aug

581

9.5K7 Aug

98618 Aug

47720 Sep

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

4.72%5 Aug

2.57%

13.47%

0.77%6 Aug

1.03%

0.48%7 Aug

1.22%18 Aug

0.21%20 Sep

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.55%.

What the audience does

Likes69.0%847 in total

Reposts7.2%88 in total

Replies19.1%234 in total

Quotes2.4%30 in total

Bookmarks2.3%28 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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