Tom Johnson ✓

@tomjohndesign · The road · joined 11 Sep 2012

Staff Product Designer ▲ @Vercel Building https://t.co/z2dX2CbMIm Living on the road, traveling the US. Husband to @joylynnlife. Dad of 2 boys.

13 127Followers

1 858Following

7 352Posts total

4.1MViews on collected posts

Latest posts

Tom Johnson ✓@tomjohndesign17 Sep

Live streaming https://t.co/U00kNxGCBl 724 views · 11 likes · 0 reposts · 4 replies Open on X →

Tom Johnson ✓@tomjohndesign17 Sep

I hate this site sometimes https://t.co/gn6lokVjaS

5.9K views · 28 likes · 0 reposts · 7 replies Open on X →

Tom Johnson ✓@tomjohndesign16 Sep

While you’re here check out the game I’m building https://t.co/PYwlyTVF2Q 221.8K views · 64 likes · 0 reposts · 0 replies Open on X →

Tom Johnson ✓@tomjohndesign16 Sep

This is so not the post I wanted to do numbers with… 254.7K views · 729 likes · 0 reposts · 5 replies Open on X →

Tom Johnson ✓@tomjohndesign16 Sep

@tomjohndesign You’re not into Mastiffs? https://t.co/LlSjnD98Bt

241.3K views · 4K likes · 6 reposts · 1 replies Open on X →

Tom Johnson ✓@tomjohndesign16 Sep

There’s a cardinal rule I learned in design school. You are not allowed to make your logo look like 1 of 2 things: 3M views · 37.7K likes · 449 reposts · 138 replies Open on X →

Tom Johnson ✓@tomjohndesign16 Sep

Pilgrimage Devblog #4 https://t.co/SJv6nommVe Sound design is crazy hard. If you've "played" previous versions of Pilgrimage, you'll know that the game had just terrible sound design. I've spent the last few days creating new character dialogue using @ElevenLabs and some https

19:13

278.2K views · 54 likes · 0 reposts · 2 replies Open on X →

Tom Johnson ✓@tomjohndesign15 Sep

I finally added dithering https://t.co/v7RPPvT9WI

0:53

19.7K views · 834 likes · 47 reposts · 8 replies Open on X →

Against accounts of the same size

8 posts from the last 90 days, next to the 10K–100K follower range. shown widely, but few of those viewers react.

Median views231 524this account924median for 10K–100K

Reach, %1763.72%this account3.62%median for 10K–100K

Engagement, %0.93%this account1.52%median for 10K–100K

Metric	This account	Median for 10K–100K	Ratio
Median views per post	231 524	924	251×
Reach (views ÷ followers)	17.6× audience	3.62%	487×
Engagement rate	0.93%	1.52%	0.61×

Others in this range → Compare with another account → How these benchmarks are built →

Growth & engagement

How the posts we collected actually performed: views and reaction rate post by post, what the audience did with them, and where the follower count goes.

Views per post

19.7K15 Sep

278.2K16 Sep

241.3K

254.7K

221.8K

5.9K17 Sep

724

Last 8 collected posts, oldest on the left. The scale is logarithmic: one post can outrun the rest a hundred times over.

Engagement rate per post

4.51%15 Sep

0.02%16 Sep

1.27%

1.67%

0.29%

0.03%

0.59%17 Sep

2.07%

Reactions — likes, reposts, replies and quotes — divided by views. Median for 10K–100K accounts is 1.52%.

What the audience does

Likes92.9%43 430 in total

Reposts1.1%502 in total

Replies0.4%165 in total

Quotes0.1%42 in total

Bookmarks5.6%2 633 in total

Share of every reaction we collected for this account. Replies mean argument, reposts mean endorsement, bookmarks mean the post was worth keeping.

The follower curve appears once this account has two daily snapshots — we take one a day, and this one is on its first.

Latest posts

Against accounts of the same size

Growth & engagement

Views per post

Engagement rate per post

What the audience does

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